Description
SWOT ANALYSIS OF HATSUN AGRO
Hatsun Agro
Parent Company
Hatsun Agro Product Ltd
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Nothing added. Nothing removed
Understands that its strength lies in consolidating its source – the dairy farmer, development policies are always based on building a USP strong bond with the farmer STP
Segment
Food and beverages segment
Target Group
Households/restaurants/caterers/hotels
Positioning
Show a genuine care for the consumers SWOT Analysis
1. Over the years, Hatsun has been recognized for its ingenious strategies to deliver premium quality products processed using avantgarde technologies 2. Hatsun's state of the art processing units handle 2 million litres of milk per day. Its units have modern laboratories equipped for intensive quality control 3. Has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets 4. Hatsun's procures fresh milk directly from the farmers. To facilitate it in this process Hatsun has around 4,500 'Hatsun Milk Banks' (HMBs) covering over 8,000 villages. Everyday 3 lakh plus Strength farmers pour their milk at these HMBs
1. Declining per capita availability of food grains 2. Rising animal feed costs 3. Price sensitive market and intense competition means limited Weakness market share
1. Demand for milk is likely to rise continuously and there is substantial growth potential 2. Increase in population and rise in income levels will see shift in the consumption pattern in favour of value added products 3. Consumers, these days prefer traditional beverages like butter Opportunity milk, lassi, etc. as compared to carbonated beverages
1. Gloomy global economic environment 2. A gross lack of awareness among farmers about the quality parameters, including microbiological and chemical contaminants as well as residual antibiotics 3. The increase in prices of petroleum products and the increasing Threats cost of power Competition
1. Nestle 2. Amul Competitors 3. Britannia
doc_612400293.docx
SWOT ANALYSIS OF HATSUN AGRO
Hatsun Agro
Parent Company
Hatsun Agro Product Ltd
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Nothing added. Nothing removed
Understands that its strength lies in consolidating its source – the dairy farmer, development policies are always based on building a USP strong bond with the farmer STP
Segment
Food and beverages segment
Target Group
Households/restaurants/caterers/hotels
Positioning
Show a genuine care for the consumers SWOT Analysis
1. Over the years, Hatsun has been recognized for its ingenious strategies to deliver premium quality products processed using avantgarde technologies 2. Hatsun's state of the art processing units handle 2 million litres of milk per day. Its units have modern laboratories equipped for intensive quality control 3. Has established an extremely efficient supply chain management, superior logistics and a widespread distribution network spearheaded by exclusive franchisee outlets 4. Hatsun's procures fresh milk directly from the farmers. To facilitate it in this process Hatsun has around 4,500 'Hatsun Milk Banks' (HMBs) covering over 8,000 villages. Everyday 3 lakh plus Strength farmers pour their milk at these HMBs
1. Declining per capita availability of food grains 2. Rising animal feed costs 3. Price sensitive market and intense competition means limited Weakness market share
1. Demand for milk is likely to rise continuously and there is substantial growth potential 2. Increase in population and rise in income levels will see shift in the consumption pattern in favour of value added products 3. Consumers, these days prefer traditional beverages like butter Opportunity milk, lassi, etc. as compared to carbonated beverages
1. Gloomy global economic environment 2. A gross lack of awareness among farmers about the quality parameters, including microbiological and chemical contaminants as well as residual antibiotics 3. The increase in prices of petroleum products and the increasing Threats cost of power Competition
1. Nestle 2. Amul Competitors 3. Britannia
doc_612400293.docx