Description
SWOT ANALYSIS OF HARRY WINSTON -OPUS WATCHES
Harry Winston - Opus Watches
Parent Company
Harry Winston
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Highly complicated artistic mechanical watches STP
Segment
Very high end luxury watches segment
Target Group
Luxury Watch connoisseurs
Positioning
High-end exclusive mechanical watches SWOT Analysis
1. The Harry Winston Opus watches are watches that have a special mechanism and artistry in every model that is designed specially by a famous watchmaker per model 2. The watches are limited edition exclusive watches and are sought after by watch collectors 3.In Basel fairs around the world, the Opus collection of Harry Winston watches for the year is one of the most anticipated, most observed, most analysed watches in Basel fairs 4. Despite being a jewellery bas carved itself a distinct differentiation and brand image in the watch segment Strength 5. Strong brand presence
1. The watches are very niche that have found a following only with watch collectors who like complicated watch designs Weakness 2. Global penetration is limited as compared to a few other
international luxury brands
1. Developing economies have high growing luxury segment 2. Special limited editions that can improve the visibility and create a buzz for this brand which produces one new model per year Opportunity 3. Global tie-ups for better distribution
1. Threat of high recall competitors that are aggressive marketers 2. Fake replicas affecting sales Threats 3. Fluctuating global market scenarios Competition
1. Greubel Forsey Competitors 2. Cartier
doc_642601186.docx
SWOT ANALYSIS OF HARRY WINSTON -OPUS WATCHES
Harry Winston - Opus Watches
Parent Company
Harry Winston
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Highly complicated artistic mechanical watches STP
Segment
Very high end luxury watches segment
Target Group
Luxury Watch connoisseurs
Positioning
High-end exclusive mechanical watches SWOT Analysis
1. The Harry Winston Opus watches are watches that have a special mechanism and artistry in every model that is designed specially by a famous watchmaker per model 2. The watches are limited edition exclusive watches and are sought after by watch collectors 3.In Basel fairs around the world, the Opus collection of Harry Winston watches for the year is one of the most anticipated, most observed, most analysed watches in Basel fairs 4. Despite being a jewellery bas carved itself a distinct differentiation and brand image in the watch segment Strength 5. Strong brand presence
1. The watches are very niche that have found a following only with watch collectors who like complicated watch designs Weakness 2. Global penetration is limited as compared to a few other
international luxury brands
1. Developing economies have high growing luxury segment 2. Special limited editions that can improve the visibility and create a buzz for this brand which produces one new model per year Opportunity 3. Global tie-ups for better distribution
1. Threat of high recall competitors that are aggressive marketers 2. Fake replicas affecting sales Threats 3. Fluctuating global market scenarios Competition
1. Greubel Forsey Competitors 2. Cartier
doc_642601186.docx