Description
SWOT ANALYSIS OF HARLEQUIN
Harlequin
Parent Company
Harleqin
Category
Printing & Publishing
Sector
Media and entertainment
Tagline/ Slogan
Entertain, enrich, inspire
USP
Best entertainment for Women
STP
Segment
People interested in frequent reading of novels and magazines
Target Group
All age groups of women and their idiosyncratic books
Positioning
World's leading publishers of books for women
SWOT Analysis
1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents 2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading 3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs 4Most of its books sold overseas 5. Harlequin publications have a strong presence in the best seller Strength category
1. Lack of presence in the educational book market 2. Does not publish in local languages of different countries as most Weakness Women are uneducated in countries like India
1. Moving into other segment groups to increase the 2. Push the boundaries, launching new stories, reaching new readers, offering new formats Opportunity 3.Moving into new genres and strategic acquisitions
1.Increasing online resources targeting the Women segments 2. Best authors moving to other publications for publishing their next Threats book
3. Intense dependence on a single segment is always risky
Competition
1.The Women’s Press 2.Kelsey street press Competitors 3.Aunt Lute books
doc_574723588.docx
SWOT ANALYSIS OF HARLEQUIN
Harlequin
Parent Company
Harleqin
Category
Printing & Publishing
Sector
Media and entertainment
Tagline/ Slogan
Entertain, enrich, inspire
USP
Best entertainment for Women
STP
Segment
People interested in frequent reading of novels and magazines
Target Group
All age groups of women and their idiosyncratic books
Positioning
World's leading publishers of books for women
SWOT Analysis
1. The company publishes over 110 titles a month in 30+ languages in over 110 international markets on six continents 2. These books are written by over 1,200 talented authors worldwide, offering women a broad range of reading 3. It has books stores, e-book stores, harlequin extras including videos and community to know the Women reading needs 4Most of its books sold overseas 5. Harlequin publications have a strong presence in the best seller Strength category
1. Lack of presence in the educational book market 2. Does not publish in local languages of different countries as most Weakness Women are uneducated in countries like India
1. Moving into other segment groups to increase the 2. Push the boundaries, launching new stories, reaching new readers, offering new formats Opportunity 3.Moving into new genres and strategic acquisitions
1.Increasing online resources targeting the Women segments 2. Best authors moving to other publications for publishing their next Threats book
3. Intense dependence on a single segment is always risky
Competition
1.The Women’s Press 2.Kelsey street press Competitors 3.Aunt Lute books
doc_574723588.docx