Description
SWOT ANALYSIS OF HARI OM ENTERTAINMENT
Hari Om Entertainment
Parent Company
Hari Om Entertainment
Category
Film production house
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Comedy movies
STP
Segment
Media and broadcasting for movie enthusiasts
Target Group
Middle and upper middle class individuals
A film production house which makes good comedy films with all Positioning commercial elements
SWOT Analysis
1. Association with top movie stars from Indian cinema make it a good brand 2. Backed by huge infra and support, and stable financial position 3. Expertise in terms of production and distribution 4. The all elements of the film industry are present which helps in great Strength synergy
1. Late entry in to the industry. Weakness 2. Brand awareness is limited compared to big players
1. Increase the diversity in scripts. Opportunity 2. Increase the amount of money invested in marketing the film
1.Very high competition in terms of multiplexes Threats 2. Synergy between other players in the industry
Competition
1. Dharma productions 2. Eros International Competitors 3. Yash Raj Films YRF
doc_337272443.docx
SWOT ANALYSIS OF HARI OM ENTERTAINMENT
Hari Om Entertainment
Parent Company
Hari Om Entertainment
Category
Film production house
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Comedy movies
STP
Segment
Media and broadcasting for movie enthusiasts
Target Group
Middle and upper middle class individuals
A film production house which makes good comedy films with all Positioning commercial elements
SWOT Analysis
1. Association with top movie stars from Indian cinema make it a good brand 2. Backed by huge infra and support, and stable financial position 3. Expertise in terms of production and distribution 4. The all elements of the film industry are present which helps in great Strength synergy
1. Late entry in to the industry. Weakness 2. Brand awareness is limited compared to big players
1. Increase the diversity in scripts. Opportunity 2. Increase the amount of money invested in marketing the film
1.Very high competition in terms of multiplexes Threats 2. Synergy between other players in the industry
Competition
1. Dharma productions 2. Eros International Competitors 3. Yash Raj Films YRF
doc_337272443.docx