Description
SWOT ANALYSIS OF HAPPYDENT
Happydent
Parent Company
Perfetti Van Melle
Category
Confectionery
Sector
Food and Beverages
Tagline/ Slogan
Daano tale diya jale, Muskura le jagmaga le
USP
Provides tooth whiteness that is too white STP
Segment
Chewing gum for healthy teeth
Target Group
People who want a quick fix to the whiteness of your teeth
Positioning
As a quick fix to one’s teeth whiteness SWOT Analysis
1. Convenient solution to tooth whiteness 2. Glistering smile as evident from its ad campaigns 3. Innovative advertisements and marketing strategies 4. Good distribution and availability of the product Strength 5. Strong brand name of the parent company adds value
1. People consider the product to be carcinogenic 2. Limited market share owing to many brands and high brand Weakness switching
1. Non traditional marketing and promotions 2. Start a toothpaste line and launch this as a complementary Opportunity product in India
Threats
1. Faces stiff competition from Orbit White
2. There is a sentiment that toothpastes are better tooth whiteners Competition
1. Orbit White 2. Big Babol Competitors 3. Wrigleys
doc_538006588.docx
SWOT ANALYSIS OF HAPPYDENT
Happydent
Parent Company
Perfetti Van Melle
Category
Confectionery
Sector
Food and Beverages
Tagline/ Slogan
Daano tale diya jale, Muskura le jagmaga le
USP
Provides tooth whiteness that is too white STP
Segment
Chewing gum for healthy teeth
Target Group
People who want a quick fix to the whiteness of your teeth
Positioning
As a quick fix to one’s teeth whiteness SWOT Analysis
1. Convenient solution to tooth whiteness 2. Glistering smile as evident from its ad campaigns 3. Innovative advertisements and marketing strategies 4. Good distribution and availability of the product Strength 5. Strong brand name of the parent company adds value
1. People consider the product to be carcinogenic 2. Limited market share owing to many brands and high brand Weakness switching
1. Non traditional marketing and promotions 2. Start a toothpaste line and launch this as a complementary Opportunity product in India
Threats
1. Faces stiff competition from Orbit White
2. There is a sentiment that toothpastes are better tooth whiteners Competition
1. Orbit White 2. Big Babol Competitors 3. Wrigleys
doc_538006588.docx