Description
SWOT ANALYSIS OF HANWHA CHEMICALS
Hanwha Chemical
Parent Company
Hanwha Petrochemical
Category
Industrial Products
Sector
Diversified chemicals
Tagline/ Slogan
-
USP
Pioneers in development of PVC
STP
Segment
Synthetic resins and various petrochemical products
Polyethylene (PE), PVC, chlor-alkali (CA), photovoltaic, Target Group biopharmaceutical, secondary battery materials and nano material
Positioning
Global chemical leader
SWOT Analysis
1. Pioneers and well established in PVC (Polyvinyl Chloride) the widely used plastic material 2. Has strong environment, health and safety management policy 3. Strong R&D, which focuses on developing eco-friendly and valueadded products in the existing PO and chemical businesses 4. Strong environmental focused growth model Strength 5. Over 2000 people are employed as a part of its workforce
1. The economic condition has resulted in the reduction of the operation profit and profit margin 2. The scarcity in raw material for petrochemical industry has resulted in increase in cost incurred by the company 3. Stringent regulation on environmental aspects has also resulted in Weakness increase in cost of operation of the company
1. Diversifying the business and expanding the operations abroad ill help in capturing larger market share 2. Additional focus on new growth engines such as solar energy, Opportunity biopharmaceuticals, secondary batteries and nanotechnology
3. Opportunity to expand wide beyond Asia-Pacific region due to the increasing demand for the products
1. Risk of Overcapacity in the Asia-Pacific Region as the company operates from Asia – Pacific region exclusively 2. Other risks such as natural calamities associated with geographic concentration 3. Growing completion in the industry is a threat to the companies Threats operation in petrochemical industry
Competition
1. LG Chem, Ltd. 2. OCI Company Ltd. Competitors 3. Samsung Total Petrochemicals Co., Ltd.
doc_826972508.docx
SWOT ANALYSIS OF HANWHA CHEMICALS
Hanwha Chemical
Parent Company
Hanwha Petrochemical
Category
Industrial Products
Sector
Diversified chemicals
Tagline/ Slogan
-
USP
Pioneers in development of PVC
STP
Segment
Synthetic resins and various petrochemical products
Polyethylene (PE), PVC, chlor-alkali (CA), photovoltaic, Target Group biopharmaceutical, secondary battery materials and nano material
Positioning
Global chemical leader
SWOT Analysis
1. Pioneers and well established in PVC (Polyvinyl Chloride) the widely used plastic material 2. Has strong environment, health and safety management policy 3. Strong R&D, which focuses on developing eco-friendly and valueadded products in the existing PO and chemical businesses 4. Strong environmental focused growth model Strength 5. Over 2000 people are employed as a part of its workforce
1. The economic condition has resulted in the reduction of the operation profit and profit margin 2. The scarcity in raw material for petrochemical industry has resulted in increase in cost incurred by the company 3. Stringent regulation on environmental aspects has also resulted in Weakness increase in cost of operation of the company
1. Diversifying the business and expanding the operations abroad ill help in capturing larger market share 2. Additional focus on new growth engines such as solar energy, Opportunity biopharmaceuticals, secondary batteries and nanotechnology
3. Opportunity to expand wide beyond Asia-Pacific region due to the increasing demand for the products
1. Risk of Overcapacity in the Asia-Pacific Region as the company operates from Asia – Pacific region exclusively 2. Other risks such as natural calamities associated with geographic concentration 3. Growing completion in the industry is a threat to the companies Threats operation in petrochemical industry
Competition
1. LG Chem, Ltd. 2. OCI Company Ltd. Competitors 3. Samsung Total Petrochemicals Co., Ltd.
doc_826972508.docx