Description
SWOT ANALYSIS OF HANG LUNG GROUP
Hang Lung group
Parent Company
Hang Lung group
Category
Real Estate , Car park, Property management, Dry-cleaning
Sector
Real Estate and Construction
Tagline/ Slogan
Quality by design
USP
Innovative and distinct design
STP
Segment
Rich and High income group, corporate, retail industry.
Target Group
Major cities for commercial and residential products
Property development for sale and lease, property investment for rental Positioning income, and other investments.
SWOT Analysis
1. The best locations in major populated centers 2. Strong financial standing 3. Latest sustainable features 4. Collaboration with top architectural firm 5. Precertification under Leadership in Energy and Environmental Strength Design (LEED) for many projects
1. Only presence in few geographical locations i.e. HK and mainland china 2. Tough competition from other major players means limited market Weakness share
1. Expansion opportunities in developing nation. 2. Merger and acquisition for development and expansion. 3.Huge opportunities in leasing sector in commercial and Industrial Opportunity sector
1. Unpredictable economical condition and rising Inflation rates Threats 2. Immense competition from other players 3. Increasing land-rates and legal complications means higher
invesments
Competition
1. Cheung Kong (Holdings) Limited Competitors 2 . CITIC Pacific Ltd.
doc_711397553.docx
SWOT ANALYSIS OF HANG LUNG GROUP
Hang Lung group
Parent Company
Hang Lung group
Category
Real Estate , Car park, Property management, Dry-cleaning
Sector
Real Estate and Construction
Tagline/ Slogan
Quality by design
USP
Innovative and distinct design
STP
Segment
Rich and High income group, corporate, retail industry.
Target Group
Major cities for commercial and residential products
Property development for sale and lease, property investment for rental Positioning income, and other investments.
SWOT Analysis
1. The best locations in major populated centers 2. Strong financial standing 3. Latest sustainable features 4. Collaboration with top architectural firm 5. Precertification under Leadership in Energy and Environmental Strength Design (LEED) for many projects
1. Only presence in few geographical locations i.e. HK and mainland china 2. Tough competition from other major players means limited market Weakness share
1. Expansion opportunities in developing nation. 2. Merger and acquisition for development and expansion. 3.Huge opportunities in leasing sector in commercial and Industrial Opportunity sector
1. Unpredictable economical condition and rising Inflation rates Threats 2. Immense competition from other players 3. Increasing land-rates and legal complications means higher
invesments
Competition
1. Cheung Kong (Holdings) Limited Competitors 2 . CITIC Pacific Ltd.
doc_711397553.docx