Description
SWOT ANALYSIS OF HAMMERSON
Hammerson
Parent Company
Hammerson
Management ,Investment and development of offices and retail Category premises
Sector
Real Estate Investment Trust
Tagline/ Slogan
Innovation with Imagination; A leading force in European real estate.
USP
High quality property
STP
Segment
Various Brand in major metro cities
Target Group
High income to medium income group consumers
Positioning
Most innovative, reliable quality product and Services
SWOT Analysis
1. Mainly focusing on retail sector to boost its growth 2. Creation of centre-specific advertising campaigns to drive footfall 3. Ensure buildings are modern, well maintained and relevant for customer. Strength 4. Low gearing ratio among other competitors
1. Less diversified portfolio Weakness 2. Overexposure to developments within a short timeframe
1. Geographical presence in Asian and other countries in UK should be increased 2. Joint venture and acquisition for boosting company’s growth 3. Allocating the majority of the portfolio to prime regional shopping Opportunity centers and retail parks for maximizing profit.
1. Economic downturn 2. Rules and regulation by government Threats 3. Interest rate and exchange rate risk
Competition
1. The British Land Company Competitors 2. Burford Holdings
doc_436348903.docx
SWOT ANALYSIS OF HAMMERSON
Hammerson
Parent Company
Hammerson
Management ,Investment and development of offices and retail Category premises
Sector
Real Estate Investment Trust
Tagline/ Slogan
Innovation with Imagination; A leading force in European real estate.
USP
High quality property
STP
Segment
Various Brand in major metro cities
Target Group
High income to medium income group consumers
Positioning
Most innovative, reliable quality product and Services
SWOT Analysis
1. Mainly focusing on retail sector to boost its growth 2. Creation of centre-specific advertising campaigns to drive footfall 3. Ensure buildings are modern, well maintained and relevant for customer. Strength 4. Low gearing ratio among other competitors
1. Less diversified portfolio Weakness 2. Overexposure to developments within a short timeframe
1. Geographical presence in Asian and other countries in UK should be increased 2. Joint venture and acquisition for boosting company’s growth 3. Allocating the majority of the portfolio to prime regional shopping Opportunity centers and retail parks for maximizing profit.
1. Economic downturn 2. Rules and regulation by government Threats 3. Interest rate and exchange rate risk
Competition
1. The British Land Company Competitors 2. Burford Holdings
doc_436348903.docx