Description
SWOT ANALYSIS OF HAMLEYS
Hamleys
Parent Company
Groupe Ludendo
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The finest toys in the world
USP
World’s largest retail toy store
STP
Segment
Retail toy store of some of the biggest toy brands
Target Group
Parents and kids
Positioning
The wide range of toys offered something for all kids
SWOT Analysis
1. Brand recall is very high 2. One of the world's Biggest toy retail chains 3. Has a good customer reach and has a wide variety of toys 4. Has a presence all over the world 5. Has survived the test of time and has its presence in the worlds most important metros Strength 6. Good focus on customer experience adds value
1. Shops located in the upscale market Weakness 2. Targets mainly the upper class
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1. Other retail toy stores 2.Outdoor games 3.Television Threats 4.Computer games and Internet
Competition
1.K.B. Toys Competitors 2.Toys R U
doc_432172892.docx
SWOT ANALYSIS OF HAMLEYS
Hamleys
Parent Company
Groupe Ludendo
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The finest toys in the world
USP
World’s largest retail toy store
STP
Segment
Retail toy store of some of the biggest toy brands
Target Group
Parents and kids
Positioning
The wide range of toys offered something for all kids
SWOT Analysis
1. Brand recall is very high 2. One of the world's Biggest toy retail chains 3. Has a good customer reach and has a wide variety of toys 4. Has a presence all over the world 5. Has survived the test of time and has its presence in the worlds most important metros Strength 6. Good focus on customer experience adds value
1. Shops located in the upscale market Weakness 2. Targets mainly the upper class
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1. Other retail toy stores 2.Outdoor games 3.Television Threats 4.Computer games and Internet
Competition
1.K.B. Toys Competitors 2.Toys R U
doc_432172892.docx