Description
SWOT ANALYSIS OF HALDIRAMS
Haldirams
Parent Company
Haldirams
Category
Food Products & Restaurant
Sector
Food and Beverages
Tagline/ Slogan
Dont eat at home today; Always in good taste
Wide range of hygienic, tasty and authentic Indian savories and USP sweet
STP
Segment
Anyone who can use a snack like savories, sweets, etc.
Target Group
Middle class families (especially women and kids)
Positioning
As a tasty, hygienic savories and sweet maker
SWOT Analysis
1. Brand awareness and recall 2. Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc 3. Trusted for quality and hygiene 4. Attractive and efficient packaging 5. Good supply chain ensuring availability of products 6. Aptly priced for the customers 7.Loved for its taste Strength 8. Exported to many countries
1.Less advertising is done compared to other food brands 2.Involved only in Indian snacks Weakness 3.Outlets are limited only to mainly North India
1.Increase its reach in India and abroad 2.Expand the hotel business 3.Increase the number of outlets 4.Agrresively advertise and promote the brand 5.Introduce healthy snacks like fat free, low calories and baked Opportunity 6.Innovate by introducing snacks catering to the youth
1.Customers are inclined towards western ways, and are not interested in Indian snacks 2.Indian snacks are considered unhealthy Threats 3.Increased competition from other brands and local players
Competition
1.Bikano 2.Lehar 3.Bikaji Competitors 4.Other local brands
doc_438569097.docx
SWOT ANALYSIS OF HALDIRAMS
Haldirams
Parent Company
Haldirams
Category
Food Products & Restaurant
Sector
Food and Beverages
Tagline/ Slogan
Dont eat at home today; Always in good taste
Wide range of hygienic, tasty and authentic Indian savories and USP sweet
STP
Segment
Anyone who can use a snack like savories, sweets, etc.
Target Group
Middle class families (especially women and kids)
Positioning
As a tasty, hygienic savories and sweet maker
SWOT Analysis
1. Brand awareness and recall 2. Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc 3. Trusted for quality and hygiene 4. Attractive and efficient packaging 5. Good supply chain ensuring availability of products 6. Aptly priced for the customers 7.Loved for its taste Strength 8. Exported to many countries
1.Less advertising is done compared to other food brands 2.Involved only in Indian snacks Weakness 3.Outlets are limited only to mainly North India
1.Increase its reach in India and abroad 2.Expand the hotel business 3.Increase the number of outlets 4.Agrresively advertise and promote the brand 5.Introduce healthy snacks like fat free, low calories and baked Opportunity 6.Innovate by introducing snacks catering to the youth
1.Customers are inclined towards western ways, and are not interested in Indian snacks 2.Indian snacks are considered unhealthy Threats 3.Increased competition from other brands and local players
Competition
1.Bikano 2.Lehar 3.Bikaji Competitors 4.Other local brands
doc_438569097.docx