Description
SWOT ANALYSIS OF HAKUHODO DY
Hakuhodo Dy
Parent Company
Hakuhodo Inc.
Category
Japanese Advertising and public relations
Sector
Advertising
Tagline/ Slogan
Sei-katsu-sha:Cornerstone of our communications insight
USP
Oldest advertising agency in Japan
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Partnership:Cornerstone of our business
SWOT Analysis
1. Strong distribution all over the world 2. Wide presence in Asia, Australia, Europe and America 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Operational excellence and experienced workforce
1. Brand recognition is limited compared to popular names Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Dentsu 2.Interpublic Group Competitors 3.WPP Group
doc_265939130.docx
SWOT ANALYSIS OF HAKUHODO DY
Hakuhodo Dy
Parent Company
Hakuhodo Inc.
Category
Japanese Advertising and public relations
Sector
Advertising
Tagline/ Slogan
Sei-katsu-sha:Cornerstone of our communications insight
USP
Oldest advertising agency in Japan
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Partnership:Cornerstone of our business
SWOT Analysis
1. Strong distribution all over the world 2. Wide presence in Asia, Australia, Europe and America 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Operational excellence and experienced workforce
1. Brand recognition is limited compared to popular names Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Dentsu 2.Interpublic Group Competitors 3.WPP Group
doc_265939130.docx