Description
SWOT ANALYSIS OF HAJMOLA
Hajmola
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Hajmola ka chatkara, kar khaana complete
USP
Stimulates digestive system STP
Segment
For people looking for after meal digestion
Target Group
All age groups Lower, middle class people
Positioning
Ayurvedic digestive medicine SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Reducing brand presence in urban areas
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from other confectionary products, toffees, local churan Competition
1.Eno Competitors 2.Aftermint
doc_531567925.docx
SWOT ANALYSIS OF HAJMOLA
Hajmola
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Hajmola ka chatkara, kar khaana complete
USP
Stimulates digestive system STP
Segment
For people looking for after meal digestion
Target Group
All age groups Lower, middle class people
Positioning
Ayurvedic digestive medicine SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Reducing brand presence in urban areas
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from other confectionary products, toffees, local churan Competition
1.Eno Competitors 2.Aftermint
doc_531567925.docx