Description
SWOT ANALYSIS OF HAIR & CARE
Hair & Care
Parent Company
Marico
Category
Personal Care brands- Haircare
Sector
FMCG
Tagline/ Slogan
Kuch naya try karo khulke; Life se milo khulke
USP
Reduces hair fall and non sticky STP
Segment
Mid-priced hair oil
Target Group
Middle class segment Young females
Hair & Care offers the potent nourishment of Herbal Proteins Positioning extracted from Neem and Tulsi that reduce hairfall by upto 50% SWOT Analysis
1. Gained reputation as made out of Natural extracts 2. Strong brand value of Marico 3. Has huge loyalty in urban and rural sections of the society 4. High quality of the product Strength 5. Excellent distribution of Marico ensures availability
1. Market share is limited due to presence of strong competition Weakness 2. More emphasis needs to be put on increasing reach of product
1. Can also launch shampoo and conditioner of same brand 2. Huge market potential Opportunity 3. Launch Variety for men
Threats
1. Plenty of competitors 2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils Competition
1. HLL 2.VLCC 3.Dabur Competitors 4.Himani
doc_248215315.docx
SWOT ANALYSIS OF HAIR & CARE
Hair & Care
Parent Company
Marico
Category
Personal Care brands- Haircare
Sector
FMCG
Tagline/ Slogan
Kuch naya try karo khulke; Life se milo khulke
USP
Reduces hair fall and non sticky STP
Segment
Mid-priced hair oil
Target Group
Middle class segment Young females
Hair & Care offers the potent nourishment of Herbal Proteins Positioning extracted from Neem and Tulsi that reduce hairfall by upto 50% SWOT Analysis
1. Gained reputation as made out of Natural extracts 2. Strong brand value of Marico 3. Has huge loyalty in urban and rural sections of the society 4. High quality of the product Strength 5. Excellent distribution of Marico ensures availability
1. Market share is limited due to presence of strong competition Weakness 2. More emphasis needs to be put on increasing reach of product
1. Can also launch shampoo and conditioner of same brand 2. Huge market potential Opportunity 3. Launch Variety for men
Threats
1. Plenty of competitors 2.Almost no differentiation
3.Oil+shampoo mix might replace hair oils Competition
1. HLL 2.VLCC 3.Dabur Competitors 4.Himani
doc_248215315.docx