Description
SWOT ANALYSIS OF HACHETTE LIVRE
Hachette Livre
Parent Company
Lagardere
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Updated information with trendy and fashion conscious
STP
Segment
All categories of book publishing
Target Group
Literature, text books, travel guides and cook books
Positioning
Publishers that demonstrate vogue and trendy
SWOT Analysis
1. They perform best by close relationships with the markets, authors, and their readers 2. Well equipped with the resources to meet the expectations of the readers and authors and a subsidiary of Giant publisher Lagandere 3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world 4. Fact driven marketing approach 5.State of the art distribution facilities with in depth bookselling market Strength reach and strong appeal to the third party publishers
1. Mostly concentrated in limited parts of Europe 2. Headroom for the market growth on the French speaking markets appear limited 3.Absence of English language educational activity to spearhead Hachette Weakness Livre’s international growth in developing countries
1. Moving into the emerging markets like China, Central Europe, Latin America etc., which provides a significant reservoir of growth 2.Grabbing the sources of growth in developed markets like cycles in government reforms, changes in topics covered in the books etc., 3. Completion of Hachette’s fully integrated business model in major Opportunity presence countries
4.Organic growth in the parts work market 5. International cross fertilization in Literature and illustrated books
1. Ambitions of internet giants and the RSS illegal free e-books and online resources 2.World wide concentration in book publishing may raise the stakes for scale driver investments and future acquisitions Threats 3. The book market relevant to Hachette Livre is highly segmented
Competition
1.Random House 2.Mercure de France Competitors 3.Olympia Press
doc_186371626.docx
SWOT ANALYSIS OF HACHETTE LIVRE
Hachette Livre
Parent Company
Lagardere
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Updated information with trendy and fashion conscious
STP
Segment
All categories of book publishing
Target Group
Literature, text books, travel guides and cook books
Positioning
Publishers that demonstrate vogue and trendy
SWOT Analysis
1. They perform best by close relationships with the markets, authors, and their readers 2. Well equipped with the resources to meet the expectations of the readers and authors and a subsidiary of Giant publisher Lagandere 3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world 4. Fact driven marketing approach 5.State of the art distribution facilities with in depth bookselling market Strength reach and strong appeal to the third party publishers
1. Mostly concentrated in limited parts of Europe 2. Headroom for the market growth on the French speaking markets appear limited 3.Absence of English language educational activity to spearhead Hachette Weakness Livre’s international growth in developing countries
1. Moving into the emerging markets like China, Central Europe, Latin America etc., which provides a significant reservoir of growth 2.Grabbing the sources of growth in developed markets like cycles in government reforms, changes in topics covered in the books etc., 3. Completion of Hachette’s fully integrated business model in major Opportunity presence countries
4.Organic growth in the parts work market 5. International cross fertilization in Literature and illustrated books
1. Ambitions of internet giants and the RSS illegal free e-books and online resources 2.World wide concentration in book publishing may raise the stakes for scale driver investments and future acquisitions Threats 3. The book market relevant to Hachette Livre is highly segmented
Competition
1.Random House 2.Mercure de France Competitors 3.Olympia Press
doc_186371626.docx