Description
SWOT ANALYSIS OF H.J HEINZ PRODUCT
H. J. Heinz Company
Parent Company
H. J. Heinz Company
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
57 varieties; No one grows ketchup like Heinz
Leading global foods company with substantial market share and USP worldwide presence STP
People looking for variety of food products like ketchups, infant food, Segment frozen foods, soups, etc.
Target Group
All age groups, middle and upper class
Positioning
A superior quality global foods brand Product Portfolio
Complan Glucon D Sampriti Brands SWOT Analysis
1. A globally recognized brand, high brand equity 2. Presence in over 200 countries 3. An employee strength of over 32,000 4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Strength Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.
5.A diverse product portfolio consisting of thousands of products 6.Number one in American Customer Satisfaction Index in 2011 7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’ 8. Strong R&D 9. Strong financial muscle
1. A few Advertising controversy and the resulting opposition caused problems Weakness 2.Strong competition means limited market share growth
1.Increase its reach in untapped markets 2.Acquire other companies and competition Opportunity 3.Increase market share in developing economies
1.Global economic slowdown and instability Threats 2.Increase in cost of raw materials Competition
1. Unilever 2. Nestle 3. Del Monte 4. Campbell Soup Company 5.ConAgra Foods 6.Kraft Foods 7.Tyson Foods Competitors 8.ADM
doc_861882825.docx
SWOT ANALYSIS OF H.J HEINZ PRODUCT
H. J. Heinz Company
Parent Company
H. J. Heinz Company
Category
Food Products
Sector
Food and Beverages
Tagline/ Slogan
57 varieties; No one grows ketchup like Heinz
Leading global foods company with substantial market share and USP worldwide presence STP
People looking for variety of food products like ketchups, infant food, Segment frozen foods, soups, etc.
Target Group
All age groups, middle and upper class
Positioning
A superior quality global foods brand Product Portfolio
Complan Glucon D Sampriti Brands SWOT Analysis
1. A globally recognized brand, high brand equity 2. Presence in over 200 countries 3. An employee strength of over 32,000 4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Strength Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.
5.A diverse product portfolio consisting of thousands of products 6.Number one in American Customer Satisfaction Index in 2011 7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’ 8. Strong R&D 9. Strong financial muscle
1. A few Advertising controversy and the resulting opposition caused problems Weakness 2.Strong competition means limited market share growth
1.Increase its reach in untapped markets 2.Acquire other companies and competition Opportunity 3.Increase market share in developing economies
1.Global economic slowdown and instability Threats 2.Increase in cost of raw materials Competition
1. Unilever 2. Nestle 3. Del Monte 4. Campbell Soup Company 5.ConAgra Foods 6.Kraft Foods 7.Tyson Foods Competitors 8.ADM
doc_861882825.docx