Description
SWOT ANALYSIS OF GUND TOYS
Gund Toys
Parent Company
Enesco
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Hugs Happen Here; World’s most huggable….since 1898; Gotta Getta Tagline/ Slogan Gund
Manufacturer of plush stuffed animals, its most successful product has USP been Snuffles
STP
Segment
Preference for stuffed animals and soft toys
Target Group
Kids (0-8 years) with preference for stuffed animal toys
Positioning
World’s most huggable toys since 1898
SWOT Analysis
1. Well known company for stuffed toys since 1898 2. Has offices in US and Canada to Europe, Japan, Australia and South America 3. Created many industry standards including safety standards and manufacturing processes for toys Strength 4. First licensor of cartoon characters like Popeye, Mickey Mouse etc.
1.No reach in emerging Asian markets, except Japan 2. Brand recall is low as compared to bigger global Brands which means Weakness market share is low
1.Can expand in Asian markets 2.Can start design and administrative facilities in other parts in addition to Hong Kong and Qingdao, to include local preferences better Opportunity 3. More lisences can boost the companys product portfolio
1.Intensely competitive market by prominent players 2.Difficulty in getting exclusive licenses for toys Threats 3. Fluctuating economies and unfavorable market conditions
Competition
1. Kids Brands, Inc. 2. Vermont Teddy Bears Co., Inc. Competitors 3. Ty, Inc.
doc_113077271.docx
SWOT ANALYSIS OF GUND TOYS
Gund Toys
Parent Company
Enesco
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Hugs Happen Here; World’s most huggable….since 1898; Gotta Getta Tagline/ Slogan Gund
Manufacturer of plush stuffed animals, its most successful product has USP been Snuffles
STP
Segment
Preference for stuffed animals and soft toys
Target Group
Kids (0-8 years) with preference for stuffed animal toys
Positioning
World’s most huggable toys since 1898
SWOT Analysis
1. Well known company for stuffed toys since 1898 2. Has offices in US and Canada to Europe, Japan, Australia and South America 3. Created many industry standards including safety standards and manufacturing processes for toys Strength 4. First licensor of cartoon characters like Popeye, Mickey Mouse etc.
1.No reach in emerging Asian markets, except Japan 2. Brand recall is low as compared to bigger global Brands which means Weakness market share is low
1.Can expand in Asian markets 2.Can start design and administrative facilities in other parts in addition to Hong Kong and Qingdao, to include local preferences better Opportunity 3. More lisences can boost the companys product portfolio
1.Intensely competitive market by prominent players 2.Difficulty in getting exclusive licenses for toys Threats 3. Fluctuating economies and unfavorable market conditions
Competition
1. Kids Brands, Inc. 2. Vermont Teddy Bears Co., Inc. Competitors 3. Ty, Inc.
doc_113077271.docx