Description
SWOT ANALYSIS OF GUINNESS
Guinness
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Out of the darkness comes light; Guinness refreshes your spirit; Believe; The most natural thing in the world; It's got to be Guinness; Now enjoy Guinness anywhere; Good Tagline/ Slogan things come to those who wait.
USP
Its distinctive burnt flavor taste derived from roasted barley STP
Segment
Individuals who love to drink beer across all age groups
Pub goers and people who prefer beer, working individuals both male Target Group and female from upper middle class
Positioning
Healthy beer as it contains antioxidant compounds SWOT Analysis
1. Most reputed and consumed beer in Ireland and UK 2. Iconic status achieved due to advertising 3. Number of variants with various strengths that appeal to various categories 4. Its frequent use as ingredient in recipes Strength 5. Good distribution and availability owing to parent company
1. Low sales and decreased market share even in native country is a concern 2.Advertising restrictions on liquor products in some parts of the Weakness world has affected sales
1. Increased consumption of beer among the masses 2. Youngsters prefer beer over any other liquor all over the world 3. Its legacy and strong following even in the market where it has a Opportunity very little presence will help it in expansion plans
1. Rising cost of raw material due to inflation 2. Excise duties and government regulations which hinder the Threats expansion plans Competition
1. Corona 2. Heineken Competitors 3. Carlsberg
doc_815935918.docx
SWOT ANALYSIS OF GUINNESS
Guinness
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Out of the darkness comes light; Guinness refreshes your spirit; Believe; The most natural thing in the world; It's got to be Guinness; Now enjoy Guinness anywhere; Good Tagline/ Slogan things come to those who wait.
USP
Its distinctive burnt flavor taste derived from roasted barley STP
Segment
Individuals who love to drink beer across all age groups
Pub goers and people who prefer beer, working individuals both male Target Group and female from upper middle class
Positioning
Healthy beer as it contains antioxidant compounds SWOT Analysis
1. Most reputed and consumed beer in Ireland and UK 2. Iconic status achieved due to advertising 3. Number of variants with various strengths that appeal to various categories 4. Its frequent use as ingredient in recipes Strength 5. Good distribution and availability owing to parent company
1. Low sales and decreased market share even in native country is a concern 2.Advertising restrictions on liquor products in some parts of the Weakness world has affected sales
1. Increased consumption of beer among the masses 2. Youngsters prefer beer over any other liquor all over the world 3. Its legacy and strong following even in the market where it has a Opportunity very little presence will help it in expansion plans
1. Rising cost of raw material due to inflation 2. Excise duties and government regulations which hinder the Threats expansion plans Competition
1. Corona 2. Heineken Competitors 3. Carlsberg
doc_815935918.docx