Description
SWOT ANALYSIS OF GUESS
Guess
Parent Company
Guess
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
The world of Guess
USP
Unique Style& Perfect fitting, and long lasting after wash. STP
Segment
Cosmetics, fashion and perfumes
People who are fashion centric. They have products for babies, male Target Group and female
Redefining denims and symbol of young, adventurous, and sexy Positioning lifestyle SWOT Analysis
1.It provides customers with the latest designs and fashion 2.Very good customer loyalty programs to attract customers 3.Brand is as per economies of scale 4.The brand had very good geographic presence and very strong distribution channel 5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life Strength 6. Has been recognized world over with many awards
Weakness
1. Fake imitations and duplicate products affect brand sales 2. Controversy happened in nineties which has affected the brand
image
1.New product range can help them to expand their business and diversify their customer base 2. Rise in popularity in e-retailing or online space 3.International markets offer Guess jeans new opportunities to Opportunity expand their business and sales figures
1. Rise in labor cost and manpower cost 2. Competition from the international market and brands 3. Competition can lower profits because competitors can take away Threats consumers for superior products Competition
1.Bebe 2.Ralph Lauren 3.Calvin Klein 4.Levis Competitors 5.Pepe
doc_200414859.docx
SWOT ANALYSIS OF GUESS
Guess
Parent Company
Guess
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
The world of Guess
USP
Unique Style& Perfect fitting, and long lasting after wash. STP
Segment
Cosmetics, fashion and perfumes
People who are fashion centric. They have products for babies, male Target Group and female
Redefining denims and symbol of young, adventurous, and sexy Positioning lifestyle SWOT Analysis
1.It provides customers with the latest designs and fashion 2.Very good customer loyalty programs to attract customers 3.Brand is as per economies of scale 4.The brand had very good geographic presence and very strong distribution channel 5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life Strength 6. Has been recognized world over with many awards
Weakness
1. Fake imitations and duplicate products affect brand sales 2. Controversy happened in nineties which has affected the brand
image
1.New product range can help them to expand their business and diversify their customer base 2. Rise in popularity in e-retailing or online space 3.International markets offer Guess jeans new opportunities to Opportunity expand their business and sales figures
1. Rise in labor cost and manpower cost 2. Competition from the international market and brands 3. Competition can lower profits because competitors can take away Threats consumers for superior products Competition
1.Bebe 2.Ralph Lauren 3.Calvin Klein 4.Levis Competitors 5.Pepe
doc_200414859.docx