Description
SWOT ANALYSIS OF GUANGZHOU R & F PROPERTIES
Guangzhou R and F Properties
Parent Company
Guangzhou R&F Properties
Category
Develops, sells and leases property
Sector
Real Estate
Tagline/ Slogan
Quality is life; No quality, No benefit
USP
Quality services and high level of expertise
STP
Segment
Real estate in China
Target Group
Corporates and high income level group
Positioning
Creating exceptional values
SWOT Analysis
1. Experience of around 2 decades 2. One of the largest scale real estate companies in Guangzhou 3. First mainland real estate enterprise joining into Hang Seng China Enterprises Index 4. Scientific management of the industry chain Strength 5. Strong reputation in the market with extensive operations
1.Limited geographic presence 2.Operations would be affected due to change in property or land prices Weakness 3.Vulnerable to changes in the Chinese economy
1.Rising demand for commercial real estate 2.Expected rise in property prices Opportunity 3.Expansion in new geographies
1.Fluctuating interest rates 2.Economic downturn Threats 3.Volatility in financial markets
Competition
Competitors
1.Shanghai Forte Land Company
2.New World China Land Limited 3.SRE Group Limited
doc_577594645.docx
SWOT ANALYSIS OF GUANGZHOU R & F PROPERTIES
Guangzhou R and F Properties
Parent Company
Guangzhou R&F Properties
Category
Develops, sells and leases property
Sector
Real Estate
Tagline/ Slogan
Quality is life; No quality, No benefit
USP
Quality services and high level of expertise
STP
Segment
Real estate in China
Target Group
Corporates and high income level group
Positioning
Creating exceptional values
SWOT Analysis
1. Experience of around 2 decades 2. One of the largest scale real estate companies in Guangzhou 3. First mainland real estate enterprise joining into Hang Seng China Enterprises Index 4. Scientific management of the industry chain Strength 5. Strong reputation in the market with extensive operations
1.Limited geographic presence 2.Operations would be affected due to change in property or land prices Weakness 3.Vulnerable to changes in the Chinese economy
1.Rising demand for commercial real estate 2.Expected rise in property prices Opportunity 3.Expansion in new geographies
1.Fluctuating interest rates 2.Economic downturn Threats 3.Volatility in financial markets
Competition
Competitors
1.Shanghai Forte Land Company
2.New World China Land Limited 3.SRE Group Limited
doc_577594645.docx