Description
SWOT ANALYSIS OF GRUPO TELEVISA
Grupo Televisa
Parent Company
Grupo Televisa, S.A.B.
Category
Broadcasting&Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Mexican multimedia mass media company, the second largest in Latin USP America
STP
Mexican TV Watching Audience looking for sports, news and Segment entertainment
Target Group
Urban individuals
Televisa stands for communication, creativity and teamwork that achieves its set goals and endeavors to offer excellence and absolute Positioning quality.
SWOT Analysis
1. Largest media company in the Spanish-speaking world based on its market capitalization and a major participant in the international entertainment business 2. Present in over 100 countries with large distribution network 3. Leading broadcaster and owner of vast advertising inventory on payTV 4. Has a premium on scatter market buys in advertising front Strength 5. Excellent operations and a strong market reputation
1. On naïve stage of development of horizontal growth into gaming, digital media. 2. Less exposure to the new areas in production and limited geographic Weakness penetration
1. Development of content in English for the US Market 2. Alliances with Sony and Lionsgate for the production and distribution of content worldwide Opportunity 3. Expanding exports beyond content, into production expertise
1. Telecom Reforms in Mexico Threats 2. Volatility between Grupo Televisa SAB and Nexstar Broadcasting
Competition
1. TV Azteca 2. Telemundo Communications Group Competitors 3. Televisión Independiente de México
doc_354271764.docx
SWOT ANALYSIS OF GRUPO TELEVISA
Grupo Televisa
Parent Company
Grupo Televisa, S.A.B.
Category
Broadcasting&Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Mexican multimedia mass media company, the second largest in Latin USP America
STP
Mexican TV Watching Audience looking for sports, news and Segment entertainment
Target Group
Urban individuals
Televisa stands for communication, creativity and teamwork that achieves its set goals and endeavors to offer excellence and absolute Positioning quality.
SWOT Analysis
1. Largest media company in the Spanish-speaking world based on its market capitalization and a major participant in the international entertainment business 2. Present in over 100 countries with large distribution network 3. Leading broadcaster and owner of vast advertising inventory on payTV 4. Has a premium on scatter market buys in advertising front Strength 5. Excellent operations and a strong market reputation
1. On naïve stage of development of horizontal growth into gaming, digital media. 2. Less exposure to the new areas in production and limited geographic Weakness penetration
1. Development of content in English for the US Market 2. Alliances with Sony and Lionsgate for the production and distribution of content worldwide Opportunity 3. Expanding exports beyond content, into production expertise
1. Telecom Reforms in Mexico Threats 2. Volatility between Grupo Televisa SAB and Nexstar Broadcasting
Competition
1. TV Azteca 2. Telemundo Communications Group Competitors 3. Televisión Independiente de México
doc_354271764.docx