Description
SWOT ANALYSIS OF GRUPO SANTILLANA PUBLICATIONS
Grupo Santillana Publications
Parent Company
Grupo Santillana
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
Firm committed to contribute education and training of children and USP youth
STP
Segment
All segments of Educational Printing and Publishing
Target Group
Children’s education books and related produtcs
Synonymous with quality, innovation and service to teachers since its Positioning inception
SWOT Analysis
1. Operates in the areas of Spanish, English, Mathematics, Science, Social Studies and History, with materials in English and Spanish 2. National leader in the publishing and marketing of educational material, as well as in the processes of training and teacher development. 3. Has a great share of Market in Spain and USA 4. More than 100 million books sold every year Strength 5. Strong brand name and a stable financial performance
1. Global presence is restricted to USA, Latin America and Spain 2. Publishes only in English and Spanish although it has the opportunity to publish in the Latin languages Weakness 3. Huge dependence on Spanish and US governments
1.Expansion into different countries in Asia and Europe 2.Acquisitions and Mergers to increase the market share and distribution network 3.Strategic entrance in to other segments of market through Joint Opportunity Ventures with local players
1. Government and economic fluctuations in the Euro zone 2.Local Players entering into the children segment Threats 3.Tough competition in the US market
Competition
1. Scholastic Corporation 2. Houghton Mifflin Harcourt Competitors 3.Cengage learning
doc_510295405.docx
SWOT ANALYSIS OF GRUPO SANTILLANA PUBLICATIONS
Grupo Santillana Publications
Parent Company
Grupo Santillana
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
Firm committed to contribute education and training of children and USP youth
STP
Segment
All segments of Educational Printing and Publishing
Target Group
Children’s education books and related produtcs
Synonymous with quality, innovation and service to teachers since its Positioning inception
SWOT Analysis
1. Operates in the areas of Spanish, English, Mathematics, Science, Social Studies and History, with materials in English and Spanish 2. National leader in the publishing and marketing of educational material, as well as in the processes of training and teacher development. 3. Has a great share of Market in Spain and USA 4. More than 100 million books sold every year Strength 5. Strong brand name and a stable financial performance
1. Global presence is restricted to USA, Latin America and Spain 2. Publishes only in English and Spanish although it has the opportunity to publish in the Latin languages Weakness 3. Huge dependence on Spanish and US governments
1.Expansion into different countries in Asia and Europe 2.Acquisitions and Mergers to increase the market share and distribution network 3.Strategic entrance in to other segments of market through Joint Opportunity Ventures with local players
1. Government and economic fluctuations in the Euro zone 2.Local Players entering into the children segment Threats 3.Tough competition in the US market
Competition
1. Scholastic Corporation 2. Houghton Mifflin Harcourt Competitors 3.Cengage learning
doc_510295405.docx