Description
SWOT ANALYSIS OF GRUPO PLANETA
Grupo Planeta
Parent Company
Grupo Planeta
Category
Printing & Publishing
Sector
Media and Entertainment
Navigate the turbulence of cross-cultural dynamics in order to co-create Tagline/ Slogan a constructive future together with cultural others.
USP
The central figure of success is the publisher
STP
Segment
All kinds of printing and publishing needs
Target Group
Mainly the magazines, news papers and catalogues
Positioning
A brand that puts the publisher at par importance
SWOT Analysis
1. The company has a high degree of centralization and low degree of formalization which gives independence to individual units 2. Leads publishing market in Spain and Latin America and 2 nd in France and s 6th largest in the world 3. It boasts over 100 publishing imprints and a catalogue of over 1500 Spanish and foreign, classical and contemporary authors 4.Major presence in U.S. Hispanic market counting on over 20 Strength publishing companies worldwide
1. Only a regional player in the Spanish and France although it has huge number of imprints 2.Language barriers and idiosyncratic differences makes the company Weakness more difficult to enter new publications in other global languages
1.Mergers similar to Vueling will generate interesting synergies and new business opportunities 2.Consolidation and Acquisitions will bring technical and structural convergence 3.Bringing a differentiation in the Internationalization process of Grupo Opportunity Planeta
Threats
1. All the other competitors went global already and hence this is a real threat that should be handled
2.More of a family powered business culture 3. Emphasis on Internationalization may disrupt core competencies
Competition
1.Hachette Livre 2.Random House Competitors 3.Holtzbrink
doc_444422398.docx
SWOT ANALYSIS OF GRUPO PLANETA
Grupo Planeta
Parent Company
Grupo Planeta
Category
Printing & Publishing
Sector
Media and Entertainment
Navigate the turbulence of cross-cultural dynamics in order to co-create Tagline/ Slogan a constructive future together with cultural others.
USP
The central figure of success is the publisher
STP
Segment
All kinds of printing and publishing needs
Target Group
Mainly the magazines, news papers and catalogues
Positioning
A brand that puts the publisher at par importance
SWOT Analysis
1. The company has a high degree of centralization and low degree of formalization which gives independence to individual units 2. Leads publishing market in Spain and Latin America and 2 nd in France and s 6th largest in the world 3. It boasts over 100 publishing imprints and a catalogue of over 1500 Spanish and foreign, classical and contemporary authors 4.Major presence in U.S. Hispanic market counting on over 20 Strength publishing companies worldwide
1. Only a regional player in the Spanish and France although it has huge number of imprints 2.Language barriers and idiosyncratic differences makes the company Weakness more difficult to enter new publications in other global languages
1.Mergers similar to Vueling will generate interesting synergies and new business opportunities 2.Consolidation and Acquisitions will bring technical and structural convergence 3.Bringing a differentiation in the Internationalization process of Grupo Opportunity Planeta
Threats
1. All the other competitors went global already and hence this is a real threat that should be handled
2.More of a family powered business culture 3. Emphasis on Internationalization may disrupt core competencies
Competition
1.Hachette Livre 2.Random House Competitors 3.Holtzbrink
doc_444422398.docx