Description
SWOT ANALYSIS OF GRUPO MEXICO
Grupo Mexico
Parent Company
Grupo Mexico
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
-
USP
Largest copper producer of Mexico
STP
Segment
Diversified mining
Electrical & Electronics industry, other industries which use copper as Target Group raw material
Positioning
Low cost copper producer
SWOT Analysis
1. Large copper reserves makes it a strong brand 2. Has its own rail service – the largest fleet in Mexico 3. Has foothold over North America and South America – with presence in Peru and US 4. It also runs Mexico’s largest and most profitable railroad with near Strength 6,000 miles of tracks and 15,000 carloads
1. Employee workforce is small as compared to some large mining companies Weakness 2. Mine disasters running the reputation and brand name
1. Increasing demand of copper 2. Increasing demand of other by products – Molybdenum, etc Opportunity 3. International expansion to other continents
1. Regulations by the govt 2. Strict environment related controls Threats 3. Tough competition in Copper Mining Industry
Competition
1. IndustriasPenoles S.A de C.V. 2. Almaden Minerals Ltd. Competitors 3. HudBay Minerals Inc
doc_610416718.docx
SWOT ANALYSIS OF GRUPO MEXICO
Grupo Mexico
Parent Company
Grupo Mexico
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
-
USP
Largest copper producer of Mexico
STP
Segment
Diversified mining
Electrical & Electronics industry, other industries which use copper as Target Group raw material
Positioning
Low cost copper producer
SWOT Analysis
1. Large copper reserves makes it a strong brand 2. Has its own rail service – the largest fleet in Mexico 3. Has foothold over North America and South America – with presence in Peru and US 4. It also runs Mexico’s largest and most profitable railroad with near Strength 6,000 miles of tracks and 15,000 carloads
1. Employee workforce is small as compared to some large mining companies Weakness 2. Mine disasters running the reputation and brand name
1. Increasing demand of copper 2. Increasing demand of other by products – Molybdenum, etc Opportunity 3. International expansion to other continents
1. Regulations by the govt 2. Strict environment related controls Threats 3. Tough competition in Copper Mining Industry
Competition
1. IndustriasPenoles S.A de C.V. 2. Almaden Minerals Ltd. Competitors 3. HudBay Minerals Inc
doc_610416718.docx