Description
SWOT ANALYSIS OF GRUPO ELEKTRA
Grupo Elektra
Parent Company
Grupo Salinas
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
Revalue your world; Small payments to pay little
USP
Provide consumer credit at reasonable pricing
STP
Segment
People of Mexico and Central America
People purchasing electronics and specialty items and Financial Target Group Services
Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores Positioning and banking branches
SWOT Analysis
1. Strategic alliance with big suppliers 2. Operates more than 2000 sales points in Mexico and Central America 3. In store credit facility for consumers 4. Credibility among its customers Strength 5. Ease of financial services for the customers
1. Most of the business concentrated in Latin America Weakness 2. Resource management not matching sector leaders
1. Entry into other parts of world 2. Huge potential in delivering financial products 3. Diversifying the product line in retail business Opportunity 4. Strategic alliances with the government and institutions
1. Global economic slowdown Threats 2. E-commerce penetration from competitors
3. Increasing competition globally
Competition
1. Comerci 2. FAMSA Competitors 3. WalMart
doc_272375562.docx
SWOT ANALYSIS OF GRUPO ELEKTRA
Grupo Elektra
Parent Company
Grupo Salinas
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
Revalue your world; Small payments to pay little
USP
Provide consumer credit at reasonable pricing
STP
Segment
People of Mexico and Central America
People purchasing electronics and specialty items and Financial Target Group Services
Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores Positioning and banking branches
SWOT Analysis
1. Strategic alliance with big suppliers 2. Operates more than 2000 sales points in Mexico and Central America 3. In store credit facility for consumers 4. Credibility among its customers Strength 5. Ease of financial services for the customers
1. Most of the business concentrated in Latin America Weakness 2. Resource management not matching sector leaders
1. Entry into other parts of world 2. Huge potential in delivering financial products 3. Diversifying the product line in retail business Opportunity 4. Strategic alliances with the government and institutions
1. Global economic slowdown Threats 2. E-commerce penetration from competitors
3. Increasing competition globally
Competition
1. Comerci 2. FAMSA Competitors 3. WalMart
doc_272375562.docx