Description
SWOT ANALYSIS OF GREY WORLDWIDE PRIVATE LIMITED
Grey Worldwide Pvt. Ltd
Parent Company
Grey Group
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
Famously effective since 1917
USP
It is the subsidiary of grey group in India
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Realizing the current trends for effective communication
SWOT Analysis
1. Strong operations and a good market reputation 2. Under the subsidiary of Grey Group 3. High reputation for quality work to corporates Strength 4. Strong ties with clients
1.Still not a formidable brand compared to big players Weakness 2.Limited marketing skills to attract business
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Rediffusion, DY&R 2.Mc Cann Competitors 3.RK Swamy BBDO
doc_808682950.docx
SWOT ANALYSIS OF GREY WORLDWIDE PRIVATE LIMITED
Grey Worldwide Pvt. Ltd
Parent Company
Grey Group
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
Famously effective since 1917
USP
It is the subsidiary of grey group in India
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Realizing the current trends for effective communication
SWOT Analysis
1. Strong operations and a good market reputation 2. Under the subsidiary of Grey Group 3. High reputation for quality work to corporates Strength 4. Strong ties with clients
1.Still not a formidable brand compared to big players Weakness 2.Limited marketing skills to attract business
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Rediffusion, DY&R 2.Mc Cann Competitors 3.RK Swamy BBDO
doc_808682950.docx