Description
SWOT ANALYSIS OF GPT GROUP
GPT Group
Parent Company
GPT Group
Property funds management, and property management of retail, office Category and industrial properties
Sector
Property trust
Tagline/ Slogan
Workplace for the feature
USP
High quality asset, properties.
STP
Segment
Market in developed cities
Target Group
Medium to high income group
Positioning
well-designed, well-managed, sustainable properties
SWOT Analysis
1. Expanding operating margin. 2. Strategic development and expansion Strength 3. Got award of a 6 Star Green Star - Office Design v2 rating.
1. Decreasing rent in the malls. Weakness 2. Profile not too diversified
1. Tap more market in Retail in developing country. 2. More scope for diversification in its profile. Opportunity 3. More development in the industrial sector for boosting its growth
1.Intense competition Threats 2.Uncertain microeconomic parameters
Competition
1. Westfield Group Competitors 2. Stockland
3. Brookfield multiplex.
doc_177499668.docx
SWOT ANALYSIS OF GPT GROUP
GPT Group
Parent Company
GPT Group
Property funds management, and property management of retail, office Category and industrial properties
Sector
Property trust
Tagline/ Slogan
Workplace for the feature
USP
High quality asset, properties.
STP
Segment
Market in developed cities
Target Group
Medium to high income group
Positioning
well-designed, well-managed, sustainable properties
SWOT Analysis
1. Expanding operating margin. 2. Strategic development and expansion Strength 3. Got award of a 6 Star Green Star - Office Design v2 rating.
1. Decreasing rent in the malls. Weakness 2. Profile not too diversified
1. Tap more market in Retail in developing country. 2. More scope for diversification in its profile. Opportunity 3. More development in the industrial sector for boosting its growth
1.Intense competition Threats 2.Uncertain microeconomic parameters
Competition
1. Westfield Group Competitors 2. Stockland
3. Brookfield multiplex.
doc_177499668.docx