Description
SWOT ANALYSIS OF GORDON
Gordon’s Gin
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Gordon’s. Refreshing yet dry.
USP
Strong legacy and the same taste since its inception STP
Segment
Gin drinkers across all age groups
Target Group
Urban upper middle class individuals
Positioning
Number one gin since the late 19th century SWOT Analysis
1. Secret Recipe which makes it an aspirational brand 2. One of the world’s best-selling dry gin 3. Globally acclaimed different variants 4. Strong distribution and availability owing to parents company’s Strength presence
1. Presence in selective markets across the world Weakness 2. Limited brand recall as compared to other alcohol brand beverages
1. Vast untapped market 2. Brand recall in public due to rich heritage and legacy 3. Parent company Diageo’s presence in the world and distribution Opportunity network
Threats
1. Young age drinkers which constitutes the most that prefer beer
and whisky 2. Gin’s perception as a drink for elders 3. Lower percentage contented rum and vodka that are popular among both the sexes 4.Small portion of Gin drinkers i.e. selective target audience Competition
1. New Amsterdam Gin Competitors 2. Bombay Original Gin
doc_606664225.docx
SWOT ANALYSIS OF GORDON
Gordon’s Gin
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Gordon’s. Refreshing yet dry.
USP
Strong legacy and the same taste since its inception STP
Segment
Gin drinkers across all age groups
Target Group
Urban upper middle class individuals
Positioning
Number one gin since the late 19th century SWOT Analysis
1. Secret Recipe which makes it an aspirational brand 2. One of the world’s best-selling dry gin 3. Globally acclaimed different variants 4. Strong distribution and availability owing to parents company’s Strength presence
1. Presence in selective markets across the world Weakness 2. Limited brand recall as compared to other alcohol brand beverages
1. Vast untapped market 2. Brand recall in public due to rich heritage and legacy 3. Parent company Diageo’s presence in the world and distribution Opportunity network
Threats
1. Young age drinkers which constitutes the most that prefer beer
and whisky 2. Gin’s perception as a drink for elders 3. Lower percentage contented rum and vodka that are popular among both the sexes 4.Small portion of Gin drinkers i.e. selective target audience Competition
1. New Amsterdam Gin Competitors 2. Bombay Original Gin
doc_606664225.docx