Description
SWOT ANALYSIS OF GOME ELECTRICAL APPLIANCES
GOME Electrical Appliances
Parent Company
GOME Electrical Appliances Holding Limited
Category
Specialty Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Largest electric appliances retailer STP
Segment
People from China and Hong Kong
Target Group
People looking for electrical appliance purchase
Positioning
Largest retail chain of electrical appliances east Asia SWOT Analysis
1. Largest privately-owned electrical appliance retailers in China 2. 50,000+ employees 3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce 4. Consistently growing profits and financial position Strength 5. Has nearly 850 stores
1. Public dispute between founders over business strategy caused an issue 2. Limited geographic penetration in Europe and also other emerging Weakness economies
1. More global presence through tie-ups and expansions Opportunity 2. Better branding through advertising
1. Fluctuating markets and domestic policies can affect business 2.Threat from domestic players Threats 3.Cheap copies from Taiwan and Korea Competition
1. MediaMarkt 2. Kesa Electricals Competitors 3. Shanghai Yongle Household Electrical Appliances
doc_811480274.docx
SWOT ANALYSIS OF GOME ELECTRICAL APPLIANCES
GOME Electrical Appliances
Parent Company
GOME Electrical Appliances Holding Limited
Category
Specialty Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Largest electric appliances retailer STP
Segment
People from China and Hong Kong
Target Group
People looking for electrical appliance purchase
Positioning
Largest retail chain of electrical appliances east Asia SWOT Analysis
1. Largest privately-owned electrical appliance retailers in China 2. 50,000+ employees 3. Selected as one of the "Key and Strategically Important Enterprises" in China by the Ministry of Commerce 4. Consistently growing profits and financial position Strength 5. Has nearly 850 stores
1. Public dispute between founders over business strategy caused an issue 2. Limited geographic penetration in Europe and also other emerging Weakness economies
1. More global presence through tie-ups and expansions Opportunity 2. Better branding through advertising
1. Fluctuating markets and domestic policies can affect business 2.Threat from domestic players Threats 3.Cheap copies from Taiwan and Korea Competition
1. MediaMarkt 2. Kesa Electricals Competitors 3. Shanghai Yongle Household Electrical Appliances
doc_811480274.docx