Description
SWOT ANALYSIS OF GODREJ NATURES BASKET
Godrej Natures Basket
Parent Company
Godrej Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
World Food Store
USP
International and gourmet food selection STP
Segment
Supermarket retail segment
Target Group
Up-market urban consumers
To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, Positioning meals, sauces, preserves and packaged food from around the world. SWOT Analysis
1. Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products 2. Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc. 3. Extremely friendly and well-trained staff 4. Strategically located gourmet stores at high street locations in metro cities Strength 5. Strong backing of parent company helps establish brand image
1.The stores operations have still not achieved break-even financially Weakness 2.Future growth calls for huge investment expenditure and debt
1.Gourmet retails sector in India is still small and niche-few competitors in India 2. This segment has massive buying power, is relatively price insensitive and growing fast. Opportunity 3.Foray into online e-commerce selling channel
1.Rising attrition rates and labour cost in India 2.Recession in real estate sector and rising cost of land and Threats development Competition
1.Lemarche’ Competitors 2. Carrefour
doc_282716399.docx
SWOT ANALYSIS OF GODREJ NATURES BASKET
Godrej Natures Basket
Parent Company
Godrej Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
World Food Store
USP
International and gourmet food selection STP
Segment
Supermarket retail segment
Target Group
Up-market urban consumers
To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, Positioning meals, sauces, preserves and packaged food from around the world. SWOT Analysis
1. Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products 2. Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc. 3. Extremely friendly and well-trained staff 4. Strategically located gourmet stores at high street locations in metro cities Strength 5. Strong backing of parent company helps establish brand image
1.The stores operations have still not achieved break-even financially Weakness 2.Future growth calls for huge investment expenditure and debt
1.Gourmet retails sector in India is still small and niche-few competitors in India 2. This segment has massive buying power, is relatively price insensitive and growing fast. Opportunity 3.Foray into online e-commerce selling channel
1.Rising attrition rates and labour cost in India 2.Recession in real estate sector and rising cost of land and Threats development Competition
1.Lemarche’ Competitors 2. Carrefour
doc_282716399.docx