Description
SWOT ANALYSIS OF GODREJ HERSHEY LTD
Godrej Hershey Ltd
Joint Venture (JV) between The Hershey Company (USA) and Parent Company Godrej Group
Category
Food & beverages
Sector
Food & beverages
Tagline/ Slogan
Do more with milk
USP
Fast diffusion of US innovation into Indian market STP
Segment
Food and beverages for everyone
Kids of middle to high income group people who look for quality food Target Group alternatives
A subsidiary which looks forward to provide quality products from Positioning USA into the Indian market Product Portfolio
1. Jumpin 2. Sofit Brands 3. Nutine SWOT Analysis
1. Godrej a well known brand in India and Hershey is a global leader in chocolate 2. A wide variety of products 3. Strong distribution network Strength 4. Attractive webpage and good online presence
5. Over 1500 distributors across India 6. Strong sales force of over 500
1. Large competition from established players in bigger cities 2. Large competition from non-established players in small cities 3. Distribution network in spite of being strong isn’t as strong as Parle Weakness or Pepsico or Coca Cola
1. Higher spend in advertising 2. Sponsorship of sports and other popular events 3. Use of other non-traditional promotional techniques in order to Opportunity gain market penetration
1. A possibility of joint venture split if things don’t work out Threats 2. Threat from Pepsico or Coca Cola on all food products Competition
1. Parle Agro 2. Pepsico Competitors 3. Coca Cola
doc_925158787.docx
SWOT ANALYSIS OF GODREJ HERSHEY LTD
Godrej Hershey Ltd
Joint Venture (JV) between The Hershey Company (USA) and Parent Company Godrej Group
Category
Food & beverages
Sector
Food & beverages
Tagline/ Slogan
Do more with milk
USP
Fast diffusion of US innovation into Indian market STP
Segment
Food and beverages for everyone
Kids of middle to high income group people who look for quality food Target Group alternatives
A subsidiary which looks forward to provide quality products from Positioning USA into the Indian market Product Portfolio
1. Jumpin 2. Sofit Brands 3. Nutine SWOT Analysis
1. Godrej a well known brand in India and Hershey is a global leader in chocolate 2. A wide variety of products 3. Strong distribution network Strength 4. Attractive webpage and good online presence
5. Over 1500 distributors across India 6. Strong sales force of over 500
1. Large competition from established players in bigger cities 2. Large competition from non-established players in small cities 3. Distribution network in spite of being strong isn’t as strong as Parle Weakness or Pepsico or Coca Cola
1. Higher spend in advertising 2. Sponsorship of sports and other popular events 3. Use of other non-traditional promotional techniques in order to Opportunity gain market penetration
1. A possibility of joint venture split if things don’t work out Threats 2. Threat from Pepsico or Coca Cola on all food products Competition
1. Parle Agro 2. Pepsico Competitors 3. Coca Cola
doc_925158787.docx