Description
SWOT ANALYSIS OF GLUCON D
Glucon-D
Parent Company
Heinz
Category
Beverages
Sector
Food Products
Rehydrates fluids replenishes vital salts and recharges glucose; Tagline/ Slogan Sipkaro shakti bharo
USP
Leader amongst glucose based beverages
STP
Segment
Young sporty people looking for an energetic drink
Target Group
All age groups Lower, middle class people
Positioning
Beverage for instant energy & rejuvenation
SWOT Analysis
1.Strong brand name 2.Excellent branding and advertising 3.Excellent distribution and availability Strength 4.High brand loyalty and top of the mind recall
Weakness
1.Not good for diabetic patients
1.Leverage successful brand 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from locally made glucose
Competition
1.Dabur Glucose-D Competitors 2.Gatorade
doc_337105133.docx
SWOT ANALYSIS OF GLUCON D
Glucon-D
Parent Company
Heinz
Category
Beverages
Sector
Food Products
Rehydrates fluids replenishes vital salts and recharges glucose; Tagline/ Slogan Sipkaro shakti bharo
USP
Leader amongst glucose based beverages
STP
Segment
Young sporty people looking for an energetic drink
Target Group
All age groups Lower, middle class people
Positioning
Beverage for instant energy & rejuvenation
SWOT Analysis
1.Strong brand name 2.Excellent branding and advertising 3.Excellent distribution and availability Strength 4.High brand loyalty and top of the mind recall
Weakness
1.Not good for diabetic patients
1.Leverage successful brand 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from locally made glucose
Competition
1.Dabur Glucose-D Competitors 2.Gatorade
doc_337105133.docx