SWOT ANALYSIS OF GLOBAL FILMS AND BROADCASTING

Description
SWOT ANALYSIS OF GLOBAL FILMS AND BROADCASTING

Global Films and Broadcasting

Parent Company

Global Films and Broadcasting

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

GFB is engaged in business of media and media products

STP

Segment

Cinema watching Audience

Target Group

Rajasthani films watching customers

Positioning

Complete media productions house focus on regional cinemas

SWOT Analysis

1. Expertise in artist handling of Rajsthani cat. 2. High Recognition in regional film and music markets 3. Opened training institute for students in Acting, Music and Films Strength 4. Good market reputation and expertise in the field of media

1.In losses, so upscaling infrastructure is an issue. Weakness 2. No exposure to other regional and national cinemas

1. Diversification into media production , content management and other products Opportunity 2. Alliance with national media conglomerates

1. Growing regional content in national channels like Zee. 2. Urbanization bridging the gap between the regional and national Threats cinemas

Competition

1. Zee Media 2. Eros Media Competitors 3. HT Media



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