Description
SWOT ANALYSIS OF GITANJALI
Gitanjali
Parent Company
Gitanjali
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Trust forever
USP
Trusted brand, innovative designs STP
Woman of urban and semi urban area from basically middle to upper Segment income group
Target Group
Urban upper middle and upper class women
Positioning
Traditional breaker in the field of diamond in India Product Portfolio
1. Ddamas 3. Asmi Brands 5. Sangini SWOT Analysis
2. Nakshatra 4. Gili 6. Diya Diamonds
1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs 2. Marketing through celebrity endorsements helps to grab maximum eye balls 3. There are different brands which cater to each price brackets like DDamas, Diya and etc 4. The shop –in –shop modern retail format reached 520 stores in Strength total
5.Gitanjali has a substantial share in India’s total merchandise exports 6.Use of CAD and CAM to create latest designs
1. Stiff competition from organised as well as unorganised retail means limited market share 2. Despite being a huge brand in India, it has limited global Weakness penetration
1. Global acquisition is there in large to enhance visibility and acquire knowledge 2. Conversion of diamond into Jeweler before exports. 3.To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” Opportunity in Belgium with a view to explore in that continent
1. Weak economic recovery in the US 2.Debt burden in USA 3.Constant change in consumer preferences Threats 4.Fluctuation in price and gold prices Competition
1.Tanishq 2.TBZ Competitors 3.Kiah Jeweler
doc_242540698.docx
SWOT ANALYSIS OF GITANJALI
Gitanjali
Parent Company
Gitanjali
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Trust forever
USP
Trusted brand, innovative designs STP
Woman of urban and semi urban area from basically middle to upper Segment income group
Target Group
Urban upper middle and upper class women
Positioning
Traditional breaker in the field of diamond in India Product Portfolio
1. Ddamas 3. Asmi Brands 5. Sangini SWOT Analysis
2. Nakshatra 4. Gili 6. Diya Diamonds
1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs 2. Marketing through celebrity endorsements helps to grab maximum eye balls 3. There are different brands which cater to each price brackets like DDamas, Diya and etc 4. The shop –in –shop modern retail format reached 520 stores in Strength total
5.Gitanjali has a substantial share in India’s total merchandise exports 6.Use of CAD and CAM to create latest designs
1. Stiff competition from organised as well as unorganised retail means limited market share 2. Despite being a huge brand in India, it has limited global Weakness penetration
1. Global acquisition is there in large to enhance visibility and acquire knowledge 2. Conversion of diamond into Jeweler before exports. 3.To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” Opportunity in Belgium with a view to explore in that continent
1. Weak economic recovery in the US 2.Debt burden in USA 3.Constant change in consumer preferences Threats 4.Fluctuation in price and gold prices Competition
1.Tanishq 2.TBZ Competitors 3.Kiah Jeweler
doc_242540698.docx