Description
SWOT ANALYSIS OF GIRO D'ITALIA
Giro d'Italia
Parent Company
Organiser-RCS Sport
Category
Multiple stage Bicycle Race
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most prestigious cycling competitions in the world
STP
Segment
All Cycling fans
Target Group
Male in the age group 15-60
Positioning
One of the most important events in the cycling calendar
SWOT Analysis
1. One of the oldest races in the world, with a strong legacy 2. Presence of the top cyclists from across the world 3. The route for the race is a challenging one 4. Global reach of the race. With people from all over the world Strength following the race
1.Does not have as huge a global audience as Tour de France Weakness 2.Various instances of doping have reduced the credibility
1.Tap the global audience by better broadcasting and marketing 2.Bring in tight anti-doping measures to bring credibility back into Opportunity cycling
1.Threat of doping which continues to cast a shadow over cycling Threats 2.Threat of being sidelined by the other races like Tour de France
Competition
1. Tour de France Competitors 2. Vuelta a España
doc_364861541.docx
SWOT ANALYSIS OF GIRO D'ITALIA
Giro d'Italia
Parent Company
Organiser-RCS Sport
Category
Multiple stage Bicycle Race
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most prestigious cycling competitions in the world
STP
Segment
All Cycling fans
Target Group
Male in the age group 15-60
Positioning
One of the most important events in the cycling calendar
SWOT Analysis
1. One of the oldest races in the world, with a strong legacy 2. Presence of the top cyclists from across the world 3. The route for the race is a challenging one 4. Global reach of the race. With people from all over the world Strength following the race
1.Does not have as huge a global audience as Tour de France Weakness 2.Various instances of doping have reduced the credibility
1.Tap the global audience by better broadcasting and marketing 2.Bring in tight anti-doping measures to bring credibility back into Opportunity cycling
1.Threat of doping which continues to cast a shadow over cycling Threats 2.Threat of being sidelined by the other races like Tour de France
Competition
1. Tour de France Competitors 2. Vuelta a España
doc_364861541.docx