Description
SWOT ANALYSIS OF GIRARD PERREGAUX
Girard Perregaux
Parent Company
Sowind group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Mechanics of time since 1791
USP
Watches that combine rich heritage and modern technology STP
Segment
High-end luxury watches segment
Target Group
High income men and women
Positioning
Exclusive watches SWOT Analysis
1. The company has more than 80 patents filed in watchmaking 2. It is known as one of the first wrist watch makers in the world 3. The brand has been associatedwith Ferrari and also with BMW 4. The brand has been associated with World oceans day celebrations further enhancing the brand visibility 5. ‘Making of young watchmakers – New faces of traditions’ has been a new campaign by the brand that has been popular and has enhanced brand awareness 6. The brand has presence in more than 85 countries, out of which 34 Strength in Europe
1. As compared to its competitors, the brand has low top-of the mind recall Weakness 2. Lesser global penetration is also a drawback especially in emerging
economies
1. Growing markets in developing economies in the luxury segment can provide a great opportunity for the brand 2. Women’s collection by the brand can help the bra nd with its Opportunity women target group
1. Counterfeit products pose a threat to the reputation of the luxury brand. Threats 2. The brand has competition from high recall competitors Competition
1. Rolex Competitors 2. Patekphillipe
doc_982023891.docx
SWOT ANALYSIS OF GIRARD PERREGAUX
Girard Perregaux
Parent Company
Sowind group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Mechanics of time since 1791
USP
Watches that combine rich heritage and modern technology STP
Segment
High-end luxury watches segment
Target Group
High income men and women
Positioning
Exclusive watches SWOT Analysis
1. The company has more than 80 patents filed in watchmaking 2. It is known as one of the first wrist watch makers in the world 3. The brand has been associatedwith Ferrari and also with BMW 4. The brand has been associated with World oceans day celebrations further enhancing the brand visibility 5. ‘Making of young watchmakers – New faces of traditions’ has been a new campaign by the brand that has been popular and has enhanced brand awareness 6. The brand has presence in more than 85 countries, out of which 34 Strength in Europe
1. As compared to its competitors, the brand has low top-of the mind recall Weakness 2. Lesser global penetration is also a drawback especially in emerging
economies
1. Growing markets in developing economies in the luxury segment can provide a great opportunity for the brand 2. Women’s collection by the brand can help the bra nd with its Opportunity women target group
1. Counterfeit products pose a threat to the reputation of the luxury brand. Threats 2. The brand has competition from high recall competitors Competition
1. Rolex Competitors 2. Patekphillipe
doc_982023891.docx