Description
SWOT ANALYSIS OF GIOCHI PREZIOSI
Giochi Preziosi
Parent Company
Gruppo Gioschi Preziosi
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Emotional toy pets
STP
Segment
Kids toys
Target Group
Age 2-16 years upper middle class
Positioning
Toys for boys and girls of all ages
SWOT Analysis
1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers 2.Strong brand presence as the leading Italian toymaker and one of the top 10 toymakers in the world 3.The company has kept pace with technology by introducing mobile, tablet applications to promote it’s toys 4.By creating 4 sub-brands in the different categories it caters to, the Strength company has marketed it’s products well
1.The company has a strong presence in Italy but has not ventured into the world market 2. Poor distribution network due to few tie-ups with stores and online Weakness retailers
1.Increase its presence in markets like USA by creating localized proprietary material for those markets 2.Leverage brand and product range in the e-commerce market by tying up with online retailers like amazon etc. Opportunity 3.To enter the party-organization space in Italy
1.Cheaper imitations by Chinese toymakers threaten its position in the Asian markets 2.The toys are expensive as compared to many other substitutes 3.The entertainment space for children has expanded far beyond toys Threats into electronic gadgets. These pose a constant threat to the company
Competition
1. Build-A-Bear Workshop Competitors 2. Bowen Designs
doc_470212701.docx
SWOT ANALYSIS OF GIOCHI PREZIOSI
Giochi Preziosi
Parent Company
Gruppo Gioschi Preziosi
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Emotional toy pets
STP
Segment
Kids toys
Target Group
Age 2-16 years upper middle class
Positioning
Toys for boys and girls of all ages
SWOT Analysis
1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers 2.Strong brand presence as the leading Italian toymaker and one of the top 10 toymakers in the world 3.The company has kept pace with technology by introducing mobile, tablet applications to promote it’s toys 4.By creating 4 sub-brands in the different categories it caters to, the Strength company has marketed it’s products well
1.The company has a strong presence in Italy but has not ventured into the world market 2. Poor distribution network due to few tie-ups with stores and online Weakness retailers
1.Increase its presence in markets like USA by creating localized proprietary material for those markets 2.Leverage brand and product range in the e-commerce market by tying up with online retailers like amazon etc. Opportunity 3.To enter the party-organization space in Italy
1.Cheaper imitations by Chinese toymakers threaten its position in the Asian markets 2.The toys are expensive as compared to many other substitutes 3.The entertainment space for children has expanded far beyond toys Threats into electronic gadgets. These pose a constant threat to the company
Competition
1. Build-A-Bear Workshop Competitors 2. Bowen Designs
doc_470212701.docx