Description
SWOT ANALYSIS OF GILLETTE MACH 3
Gillette Mach 3
Parent Company
Procter & Gamble
Category
Personal Care Brands - Shaving
Sector
FMCG
Tagline/ Slogan
The best a man can get
Good technology that entered early in the market attracting loyal USP customers and developed its base STP
Segment
Young males and males in the age group of 25-44,
Target Group
Males requiring good quality grooming products
Positioning
Triple blade razor with increased safety and easy to use SWOT Analysis
1. Triple blade razor – new technology attracting users 2. Uranium coating – more life than other razors and is Safe and easy to use, causes very less cuts 3. Aggressive advertising Strength 4. Provides quality and innovation both to the users
1. Costlier than other razors, everyday use item is required to be cheaper 2. Not easily available, Mostly available in big stores Weakness 3. Expensive brand maintenance
1.Consumer brand preference 2.Increased grooming of men has led to an increase in demand of Opportunity sophisticated products 3.Increasing demand for high quality products with different
technology
1.Growth in substitutes 2.Price sensitive market Threats 3.Price wars with competitors Competition
1.Hindustan Unilever 2.Braun Competitors 3.Godrej
doc_995653703.docx
SWOT ANALYSIS OF GILLETTE MACH 3
Gillette Mach 3
Parent Company
Procter & Gamble
Category
Personal Care Brands - Shaving
Sector
FMCG
Tagline/ Slogan
The best a man can get
Good technology that entered early in the market attracting loyal USP customers and developed its base STP
Segment
Young males and males in the age group of 25-44,
Target Group
Males requiring good quality grooming products
Positioning
Triple blade razor with increased safety and easy to use SWOT Analysis
1. Triple blade razor – new technology attracting users 2. Uranium coating – more life than other razors and is Safe and easy to use, causes very less cuts 3. Aggressive advertising Strength 4. Provides quality and innovation both to the users
1. Costlier than other razors, everyday use item is required to be cheaper 2. Not easily available, Mostly available in big stores Weakness 3. Expensive brand maintenance
1.Consumer brand preference 2.Increased grooming of men has led to an increase in demand of Opportunity sophisticated products 3.Increasing demand for high quality products with different
technology
1.Growth in substitutes 2.Price sensitive market Threats 3.Price wars with competitors Competition
1.Hindustan Unilever 2.Braun Competitors 3.Godrej
doc_995653703.docx