Description
SWOT ANALYSIS OF GILI JEWELLERY
Gili Jewellery
Parent Company
Gitanjali
Category
Diamonds and jeweler
Sector
Lifestyle and retail
Tagline/ Slogan
Beautifully you!
USP
Comfortable and classy looks STP
Segment
Woman who wears diamonds everyday for style and love of jewellery
Target Group
Upper middle and upper class women
Positioning
Blend of Indian and western nuances SWOT Analysis
1. One of the trusted brand all over India, since its under the umbrella of Gitanjali 2. Finest designs and quality assurance and aiming to reach out for all age group of woman 3. They were the first to start giving the “the certificate of authentication” to the consumers 4. It was the first to start retailing from the departmental stores 5. Available across various Indian cities through multi-brand retail stores as well Strength 6. Good branding and advertising through TVCs and print ads
1. Stiff competition from other domestic brands means high brand switching 2. International penetration is low as compared to big brands in the Weakness industry
1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand 2.Again new continents can be tapped like Europe, Americas etc Opportunity 3. High purchasing power of the people
1. Gold prices are rising Threats 2.Dollar –Rupee issue, since measurably we imports the diamonds Competition
1.Orra Diamonds 2.Ddamas Competitors 3.Rennaince
doc_366323555.docx
SWOT ANALYSIS OF GILI JEWELLERY
Gili Jewellery
Parent Company
Gitanjali
Category
Diamonds and jeweler
Sector
Lifestyle and retail
Tagline/ Slogan
Beautifully you!
USP
Comfortable and classy looks STP
Segment
Woman who wears diamonds everyday for style and love of jewellery
Target Group
Upper middle and upper class women
Positioning
Blend of Indian and western nuances SWOT Analysis
1. One of the trusted brand all over India, since its under the umbrella of Gitanjali 2. Finest designs and quality assurance and aiming to reach out for all age group of woman 3. They were the first to start giving the “the certificate of authentication” to the consumers 4. It was the first to start retailing from the departmental stores 5. Available across various Indian cities through multi-brand retail stores as well Strength 6. Good branding and advertising through TVCs and print ads
1. Stiff competition from other domestic brands means high brand switching 2. International penetration is low as compared to big brands in the Weakness industry
1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand 2.Again new continents can be tapped like Europe, Americas etc Opportunity 3. High purchasing power of the people
1. Gold prices are rising Threats 2.Dollar –Rupee issue, since measurably we imports the diamonds Competition
1.Orra Diamonds 2.Ddamas Competitors 3.Rennaince
doc_366323555.docx