Description
SWOT ANALYSIS OF GIANT MICROBES

Giant Microbes

Parent Company

Giantmicrobes Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

We're your number one source for all things microbial

USP

Producer of microbial toys

STP

Segment

Educational toys

Target Group

Children and adults

Whether your interest is educational, medical, or just plain old Positioning entertainment, we're your number one source for all things microbial

SWOT Analysis

1. Good media reception 2. Good brand recall in the segment 3.Strong brand name and presence as it is widely available Strength 4. Large brand portfolio with several microbes

1.Does not have other toys apart from microbes Weakness 2.Some microbes cease to exist and they can become unpopular

1.Diversify into other genres 2.Special edition microbes can be made when some disease spreads 3.Museums can be opened for microbes which do not affect human Opportunity beings anymore

1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games

Competition

Competitors

1.Automoblox

2.Celebriducks



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