Description
SWOT ANALYSIS OF GERMAN BUNDESLIGA
German Bundesliga
Parent Company
Deutsche Fußball Liga
Category
Football League (Germany)
Sector
Sports and Entertainment
Tagline/ Slogan
-
Top football league showcasing entertaining football and having the USP highest average attendance across all football leagues
STP
Segment
All football fans across the world
Target Group
Football enthusiasts in the age group 15-60
Positioning
Entertaining and highly competitive football
SWOT Analysis
1. Germany, being a perennial powerhouse in the world of football, there is no shortage of homegrown talent 2. League consists of 18 teams, as opposed to 20 in the other leagues, thus making it more competitive 3. Containing some of the powerhouses of European football like Bayern Munich 4. Re-Emergence of teams like Borussia Dortmund, who play with a lot Strength of positivity and enthusiasm, made the league more competitive
1. Apart from Bayern Munich, the other teams do not have a global fan base 2. Lack of association with top broadcasters in the Indian subcontinent and Asian market is hurting the league’s popularity 3. Lack of global superstars playing in the league 4. Bayern Munich dominating the league for a long time in the 1990s Weakness and early 2000s led to the image of the league not being competitive
1. Develop a fan base in Asia by organizing pre-season tours 2. Tap new markets like the US market by inviting teams from the MLS Opportunity to come and play a few matches during the pre season
Threats
1.Similar leagues across Europe gaining more popularity
2.German players moving out to play in more glamorous leagues like the English Premier League and Spanish La Liga
Competition
1.English Premier League 2.Spanish La Liga Competitors 3.Italian Seria A
doc_173185558.docx
SWOT ANALYSIS OF GERMAN BUNDESLIGA
German Bundesliga
Parent Company
Deutsche Fußball Liga
Category
Football League (Germany)
Sector
Sports and Entertainment
Tagline/ Slogan
-
Top football league showcasing entertaining football and having the USP highest average attendance across all football leagues
STP
Segment
All football fans across the world
Target Group
Football enthusiasts in the age group 15-60
Positioning
Entertaining and highly competitive football
SWOT Analysis
1. Germany, being a perennial powerhouse in the world of football, there is no shortage of homegrown talent 2. League consists of 18 teams, as opposed to 20 in the other leagues, thus making it more competitive 3. Containing some of the powerhouses of European football like Bayern Munich 4. Re-Emergence of teams like Borussia Dortmund, who play with a lot Strength of positivity and enthusiasm, made the league more competitive
1. Apart from Bayern Munich, the other teams do not have a global fan base 2. Lack of association with top broadcasters in the Indian subcontinent and Asian market is hurting the league’s popularity 3. Lack of global superstars playing in the league 4. Bayern Munich dominating the league for a long time in the 1990s Weakness and early 2000s led to the image of the league not being competitive
1. Develop a fan base in Asia by organizing pre-season tours 2. Tap new markets like the US market by inviting teams from the MLS Opportunity to come and play a few matches during the pre season
Threats
1.Similar leagues across Europe gaining more popularity
2.German players moving out to play in more glamorous leagues like the English Premier League and Spanish La Liga
Competition
1.English Premier League 2.Spanish La Liga Competitors 3.Italian Seria A
doc_173185558.docx