Description
SWOT ANALYSIS OF GEORGE WESTON
George Weston
Parent Company
Associated British Foods PLC
Category
Food Retail
Sector
Lifestyle and retail
Tagline/ Slogan
The best food in the business
Makes some of Australia & New Zealand's favourite and most USP innovative products; extremely popular brands especially in bakery
STP
Segment
Food stores
Target Group
Middle income households
Positioning
To delight people every day with the simple pleasure of good food
SWOT Analysis
1.Structured into four businesses in Australia and New Zealand. Responsible for a range of activities including innovating, manufacturing, marketing, selling and distributing products. 2. Employ more than 6,500 people across 60 sites in Australia and New Zealand. 3. High Brand image with popular products such as Tip Top,Weston Milling, Jasol, KrCastlemaine etc. Strength 4. Large Economies of Scale
1.Perishable nature of its home produced goods put a pressure on inventory costs 2.Rising competition in Australia Weakness 3.Managing Internal Labour issues
1.Rising Middle Class 2.Scope towards focusing on developing healthy whole diet foods due to rising consumer preferences Opportunity 3.Expansion of its existing product line
1.Stiff Competition with other chains Threats 2.Rising costs of raw material and fuel
Competition
1.WoolsWorth 2.TESCO Competitors 3.Coles Supermarket
doc_370002649.docx
SWOT ANALYSIS OF GEORGE WESTON
George Weston
Parent Company
Associated British Foods PLC
Category
Food Retail
Sector
Lifestyle and retail
Tagline/ Slogan
The best food in the business
Makes some of Australia & New Zealand's favourite and most USP innovative products; extremely popular brands especially in bakery
STP
Segment
Food stores
Target Group
Middle income households
Positioning
To delight people every day with the simple pleasure of good food
SWOT Analysis
1.Structured into four businesses in Australia and New Zealand. Responsible for a range of activities including innovating, manufacturing, marketing, selling and distributing products. 2. Employ more than 6,500 people across 60 sites in Australia and New Zealand. 3. High Brand image with popular products such as Tip Top,Weston Milling, Jasol, KrCastlemaine etc. Strength 4. Large Economies of Scale
1.Perishable nature of its home produced goods put a pressure on inventory costs 2.Rising competition in Australia Weakness 3.Managing Internal Labour issues
1.Rising Middle Class 2.Scope towards focusing on developing healthy whole diet foods due to rising consumer preferences Opportunity 3.Expansion of its existing product line
1.Stiff Competition with other chains Threats 2.Rising costs of raw material and fuel
Competition
1.WoolsWorth 2.TESCO Competitors 3.Coles Supermarket
doc_370002649.docx