Description
SWOT ANALYSIS OF GENERAL GROWTH PROPERTIES
General Growth Properties
Parent Company
General Growth Properties
Focuses on owning, managing, leasing and redeveloping regional malls Category throughout the United States and Brazil
Sector
Real Estate Investment trust
Tagline/ Slogan
Fully integrated, self managed and self administered REIT
USP
Mix of most popular and unique retailers
STP
Segment
Real Estate in the USA
Target Group
Retailers
Positioning
Broad variety of high traffic locations
SWOT Analysis
1. One of the largest retail property REIT in the U.S 2. It is one of the few retail REITs to own international assets 3. Diversified geographic reach in U.S Strength 4. Strong presence in the real estate industry in US
1.It is exposed to the turbulent U.S Housing market Weakness 2.Vulnerable to U.S economic conditions and major focus only on U.S
1.Expansion beyond U.S Opportunity 2.Potential mergers/acquisitions
1.Economic downturn 2.Interest rate fluctuations Threats 3.Growth of community centres
Competition
1.Simon Property Group 2.Macerich Company Competitors 3.Taubman Company
4. CBL & Associates Properties
doc_127204858.docx
SWOT ANALYSIS OF GENERAL GROWTH PROPERTIES
General Growth Properties
Parent Company
General Growth Properties
Focuses on owning, managing, leasing and redeveloping regional malls Category throughout the United States and Brazil
Sector
Real Estate Investment trust
Tagline/ Slogan
Fully integrated, self managed and self administered REIT
USP
Mix of most popular and unique retailers
STP
Segment
Real Estate in the USA
Target Group
Retailers
Positioning
Broad variety of high traffic locations
SWOT Analysis
1. One of the largest retail property REIT in the U.S 2. It is one of the few retail REITs to own international assets 3. Diversified geographic reach in U.S Strength 4. Strong presence in the real estate industry in US
1.It is exposed to the turbulent U.S Housing market Weakness 2.Vulnerable to U.S economic conditions and major focus only on U.S
1.Expansion beyond U.S Opportunity 2.Potential mergers/acquisitions
1.Economic downturn 2.Interest rate fluctuations Threats 3.Growth of community centres
Competition
1.Simon Property Group 2.Macerich Company Competitors 3.Taubman Company
4. CBL & Associates Properties
doc_127204858.docx