Description
SWOT ANALYSIS OF GENDRON INCORPORATION
Gendron Inc
Parent Company
Gendron Wheel Co.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
First to manufacture wire wheel
STP
Segment
Age group, preference for toys with wheels
Target Group
Children (2-10 years) liking tricycles, wheel barrows
Positioning
Wire wheels for baby carriages
SWOT Analysis
1.First to make wire wheels for baby carriages, tricycles etc. 2. Recognized as leader in manufacturing tricycles, baby carriages, Strength 3. Good brand image and awareness
1.Did not accept newer technologies Weakness 2.Low focus on toy market
1.Can capitalize on the brand image and re-enter the toy market 2.Growing requirement of baby carriages in hospitals and crèches Opportunity 3.Can position itself as vintage carriage makers
1.New technologies being introduced in the market Threats 2.Intense competition in toy market
Competition
1.Garton 2.Hawthorne Competitors 3.Columbia
doc_158247882.docx
SWOT ANALYSIS OF GENDRON INCORPORATION
Gendron Inc
Parent Company
Gendron Wheel Co.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
First to manufacture wire wheel
STP
Segment
Age group, preference for toys with wheels
Target Group
Children (2-10 years) liking tricycles, wheel barrows
Positioning
Wire wheels for baby carriages
SWOT Analysis
1.First to make wire wheels for baby carriages, tricycles etc. 2. Recognized as leader in manufacturing tricycles, baby carriages, Strength 3. Good brand image and awareness
1.Did not accept newer technologies Weakness 2.Low focus on toy market
1.Can capitalize on the brand image and re-enter the toy market 2.Growing requirement of baby carriages in hospitals and crèches Opportunity 3.Can position itself as vintage carriage makers
1.New technologies being introduced in the market Threats 2.Intense competition in toy market
Competition
1.Garton 2.Hawthorne Competitors 3.Columbia
doc_158247882.docx