Description
SWOT ANALYSIS OF GEMDALE CORPORATION
Gemdale Corporation
Parent Company
Golden Group
Category
Commercial residential buildings
Sector
Real Estate
Tagline/ Slogan
-
Strong player primarily engaged in property development and USP distribution
STP
Segment
Real estate and construction
Target Group
High end property segment
Positioning
Unique and competitive national brand
SWOT Analysis
1. More than 2 decades of experience 2. Well diversified portfolio and services in the field of real estate 3. Geographically diversified operations across China 4. Long record of steady growth through market cycles Strength 5. One of the largest property developers in China
1.Vulnerable to unfair regulations and changes in Chinese economy 2.Lower profitability and weaker credit ratios compared to competitors 3.Longer development cycle and lower asset turnover compared to Weakness other players in the industry
1.Expected rise in prices 2.Increasing demand for real estate Opportunity 3.Potential partnerships or acquisitions to expand operations further
1.Slowed down growth in home sales 2.Very high competition in property market Threats 3.Fluctuating interest rates
Competition
1.Shui On Land Limited 2.Longfor Properties Limited Competitors 3.City Developments Limited
doc_340291639.docx
SWOT ANALYSIS OF GEMDALE CORPORATION
Gemdale Corporation
Parent Company
Golden Group
Category
Commercial residential buildings
Sector
Real Estate
Tagline/ Slogan
-
Strong player primarily engaged in property development and USP distribution
STP
Segment
Real estate and construction
Target Group
High end property segment
Positioning
Unique and competitive national brand
SWOT Analysis
1. More than 2 decades of experience 2. Well diversified portfolio and services in the field of real estate 3. Geographically diversified operations across China 4. Long record of steady growth through market cycles Strength 5. One of the largest property developers in China
1.Vulnerable to unfair regulations and changes in Chinese economy 2.Lower profitability and weaker credit ratios compared to competitors 3.Longer development cycle and lower asset turnover compared to Weakness other players in the industry
1.Expected rise in prices 2.Increasing demand for real estate Opportunity 3.Potential partnerships or acquisitions to expand operations further
1.Slowed down growth in home sales 2.Very high competition in property market Threats 3.Fluctuating interest rates
Competition
1.Shui On Land Limited 2.Longfor Properties Limited Competitors 3.City Developments Limited
doc_340291639.docx