Description
SWOT ANALYSIS OF GEETHA ARTS
Geetha Arts
Parent Company
Geetha Arts
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Since 1972
Geetha Arts is one of the few players that has streamlined its business USP and evolve into an integrated film conglomerate.
STP
Segment
Cinema Watching Audience
Target Group
Multi-Segment Marketing : Telugu Cinema and Hindi Cinema
Positioning
Movies primarily have popular South Indian movie stars
SWOT Analysis
1. In the highly fragmented and unorganized industry, Geetha has developed into an integrated film conglomerate. 2. Distribution of Hollywood movies like Avatar is a major boost to revenue 3. Holds high Brand equity among South Indian movie goers Strength 4. Boasts of a star cast in movies
1. No visibility in 3D Movies segment 2. Geographic reach is limited compared to big industry players Weakness 3. Low presence in Blu-Ray DVD compared to other film distributors
1. Using its distribution network to leverage the popularity in urban markets . 2. Alliance with Bollywood production houses for content sharing 3. Tapping the Tamil market due to similar customer taste by dubbing Opportunity and content sharing with other production houses
1. Highly integrated value chain of media causes strain on bottomline. Threats 2. Too Much dependence on star-cast not bound with contract.
Competition
1. Yash Raj Flims 2. Reliance Mediaworks Competitors 3. Excel Entertainment
doc_733195933.docx
SWOT ANALYSIS OF GEETHA ARTS
Geetha Arts
Parent Company
Geetha Arts
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Since 1972
Geetha Arts is one of the few players that has streamlined its business USP and evolve into an integrated film conglomerate.
STP
Segment
Cinema Watching Audience
Target Group
Multi-Segment Marketing : Telugu Cinema and Hindi Cinema
Positioning
Movies primarily have popular South Indian movie stars
SWOT Analysis
1. In the highly fragmented and unorganized industry, Geetha has developed into an integrated film conglomerate. 2. Distribution of Hollywood movies like Avatar is a major boost to revenue 3. Holds high Brand equity among South Indian movie goers Strength 4. Boasts of a star cast in movies
1. No visibility in 3D Movies segment 2. Geographic reach is limited compared to big industry players Weakness 3. Low presence in Blu-Ray DVD compared to other film distributors
1. Using its distribution network to leverage the popularity in urban markets . 2. Alliance with Bollywood production houses for content sharing 3. Tapping the Tamil market due to similar customer taste by dubbing Opportunity and content sharing with other production houses
1. Highly integrated value chain of media causes strain on bottomline. Threats 2. Too Much dependence on star-cast not bound with contract.
Competition
1. Yash Raj Flims 2. Reliance Mediaworks Competitors 3. Excel Entertainment
doc_733195933.docx