Description
SWOT ANALYSIS OF GECINA
Gecina
Parent Company
Gecina
Acquisition , investment and rental of residential and commercial real Category estate properties in France and internationally
Sector
Real Estate
Tagline/ Slogan
Much more than square meters
USP
Heritage combined with quality
STP
Segment
Real Estate Mostly concentrated in Paris
Target Group
Corporate and high income group
Positioning
Premium brand property
SWOT Analysis
1. Paris’s largest publicly traded office landlord 2. France’s third largest real estate investment trust 3. Strong global presence as company’s client base includes international businesses and organizations from a wide range of sectors 4. A known brand since more than 5 decades Strength 5. Indulgence in CSR activities
1.Rental of its vacant floor space and offices is a major concern 2.Reducing environmental footprint of its buildings is a major challenge Weakness 3.Severe competition in the acquisition of available land and properties
1.Potential mergers/acuisitions Opportunity 2.Expand geographically
1.Fluctuating interest rates 2.Economic downturn Threats 3.Tighter regulatory constraints in real estate sector
Competition
Competitors
1.Unibail Rodamco
2.Klepierre 3.SFL
doc_282275625.docx
SWOT ANALYSIS OF GECINA
Gecina
Parent Company
Gecina
Acquisition , investment and rental of residential and commercial real Category estate properties in France and internationally
Sector
Real Estate
Tagline/ Slogan
Much more than square meters
USP
Heritage combined with quality
STP
Segment
Real Estate Mostly concentrated in Paris
Target Group
Corporate and high income group
Positioning
Premium brand property
SWOT Analysis
1. Paris’s largest publicly traded office landlord 2. France’s third largest real estate investment trust 3. Strong global presence as company’s client base includes international businesses and organizations from a wide range of sectors 4. A known brand since more than 5 decades Strength 5. Indulgence in CSR activities
1.Rental of its vacant floor space and offices is a major concern 2.Reducing environmental footprint of its buildings is a major challenge Weakness 3.Severe competition in the acquisition of available land and properties
1.Potential mergers/acuisitions Opportunity 2.Expand geographically
1.Fluctuating interest rates 2.Economic downturn Threats 3.Tighter regulatory constraints in real estate sector
Competition
Competitors
1.Unibail Rodamco
2.Klepierre 3.SFL
doc_282275625.docx