Description
SWOT ANALYSIS OF GAVISCON
Gaviscon
Parent Company
Reckitt Benckiser
Category
Personal Care Brand- health
Sector
Health
Burning? Take Gaviscon; Keeps acid down to where it belongs; What Tagline/ Slogan a feeling
It is used to help stabilize the stomach contents and reduce reflux USP and regurgitation, but is not an antacid. STP
Segment
Heartburn/Antacid
Target Group
Person suffering from heartburn
Positioning
Non antacid & non- prescription medicine SWOT Analysis
1. Manufactured by established brand 2.RB has been ranked as one of the Most Innovative Companies in the World 3. One of most popular product of Reckitt Benckiser having good reach 4. Treats heartburn effectively in spite of not being antacid 5. Variants available for all age group Strength 6. Good advertising and brand presence
1. Sometimes doctors are against use of products and suggest other treatments Weakness 2. No Reach in Rural market, which is a huge market
Opportunity
1. Diversification in product range
2.Tapping Rural market 3. Tie-up with hotel chains, food chains etc
1. Rising competition with similar products Threats 2. Doctors recommending use of other treatments Competition
1.Gelusil 2.Amphojel Competitors 3. Ranitidine
doc_534496178.docx
SWOT ANALYSIS OF GAVISCON
Gaviscon
Parent Company
Reckitt Benckiser
Category
Personal Care Brand- health
Sector
Health
Burning? Take Gaviscon; Keeps acid down to where it belongs; What Tagline/ Slogan a feeling
It is used to help stabilize the stomach contents and reduce reflux USP and regurgitation, but is not an antacid. STP
Segment
Heartburn/Antacid
Target Group
Person suffering from heartburn
Positioning
Non antacid & non- prescription medicine SWOT Analysis
1. Manufactured by established brand 2.RB has been ranked as one of the Most Innovative Companies in the World 3. One of most popular product of Reckitt Benckiser having good reach 4. Treats heartburn effectively in spite of not being antacid 5. Variants available for all age group Strength 6. Good advertising and brand presence
1. Sometimes doctors are against use of products and suggest other treatments Weakness 2. No Reach in Rural market, which is a huge market
Opportunity
1. Diversification in product range
2.Tapping Rural market 3. Tie-up with hotel chains, food chains etc
1. Rising competition with similar products Threats 2. Doctors recommending use of other treatments Competition
1.Gelusil 2.Amphojel Competitors 3. Ranitidine
doc_534496178.docx