Description
SWOT ANALYSIS OF GATORADE
Gatorade
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Obey your thirst; Is it in you; Rehydrate replenish refuel
USP
World’s No.1 Sports Drink
STP
Segment
Sportsmen/Youngsters preferring flavored sports drink
Target Group
Young sportsperson
Positioning
Replenishes energy of a sportsman/athlete/young men and women
SWOT Analysis
1.Good product quality 2.Strong brand name 3.It has science to back up their product and is proven to excel and Strength maintain physical performance during competition.
1.Low advertising and visibility 2.People unaware about product benefits 3.High price Weakness 4.Many varieties tend to confuse the customers.
1.Leverage successful brand Pepsi Opportunity 2.Advertise more
3.Celebrity endorsements 4.Tap into new performance products ex Protein etc. 5. They could add a vitamin enhanced hydrator to compete with brands like vitamin water that take some of their target segment.
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1. Lucozade 2. Vitamin water 3. Powerade 4. GluconD Competitors 5. Dabur Glucose-D
doc_382676479.docx
SWOT ANALYSIS OF GATORADE
Gatorade
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Obey your thirst; Is it in you; Rehydrate replenish refuel
USP
World’s No.1 Sports Drink
STP
Segment
Sportsmen/Youngsters preferring flavored sports drink
Target Group
Young sportsperson
Positioning
Replenishes energy of a sportsman/athlete/young men and women
SWOT Analysis
1.Good product quality 2.Strong brand name 3.It has science to back up their product and is proven to excel and Strength maintain physical performance during competition.
1.Low advertising and visibility 2.People unaware about product benefits 3.High price Weakness 4.Many varieties tend to confuse the customers.
1.Leverage successful brand Pepsi Opportunity 2.Advertise more
3.Celebrity endorsements 4.Tap into new performance products ex Protein etc. 5. They could add a vitamin enhanced hydrator to compete with brands like vitamin water that take some of their target segment.
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1. Lucozade 2. Vitamin water 3. Powerade 4. GluconD Competitors 5. Dabur Glucose-D
doc_382676479.docx