Description
SWOT ANALYSIS OF GARNIER STYLE GELS
Garnier Style Gels
Parent Company
L’oreal
Category
Personal Care brands – Hair gel
Sector
FMCG
Tagline/ Slogan
Extra strong hold
USP
Strong Hold with natural care
STP
Segment
Urban men and women. Mainly youth (16-27)
Target Group
Masses of developed and developing countries
Positioning
Styles your hair perfectly for long with a affordable price
SWOT Analysis
1. Many variants available – hard, wet shine and styling gels. 2. Good brand value, affordable, easy to use and easily available product. 3. Great brand recognition due to ads by celebrities. People directly link with the Garnier brand. Strength 4. Good product reviews and customer satisfaction.
Weakness
1. People with sensitive hair are apprehensive
1. Increasing sense of fashion Opportunity 2. Target consumer base is set to rise
1. Alternate products like Brylcream hair cream. Healthier hair setting creams/oils. Threats 2. Less scope of innovation hence competition is very high
Competition
1.Park Avenue 2. Enliven Competitors 3. Brylcream
doc_782006222.docx
SWOT ANALYSIS OF GARNIER STYLE GELS
Garnier Style Gels
Parent Company
L’oreal
Category
Personal Care brands – Hair gel
Sector
FMCG
Tagline/ Slogan
Extra strong hold
USP
Strong Hold with natural care
STP
Segment
Urban men and women. Mainly youth (16-27)
Target Group
Masses of developed and developing countries
Positioning
Styles your hair perfectly for long with a affordable price
SWOT Analysis
1. Many variants available – hard, wet shine and styling gels. 2. Good brand value, affordable, easy to use and easily available product. 3. Great brand recognition due to ads by celebrities. People directly link with the Garnier brand. Strength 4. Good product reviews and customer satisfaction.
Weakness
1. People with sensitive hair are apprehensive
1. Increasing sense of fashion Opportunity 2. Target consumer base is set to rise
1. Alternate products like Brylcream hair cream. Healthier hair setting creams/oils. Threats 2. Less scope of innovation hence competition is very high
Competition
1.Park Avenue 2. Enliven Competitors 3. Brylcream
doc_782006222.docx