Description
SWOT ANALYSIS OF GARNIER MINERAL DEODORANT
Garnier Mineral Deodorant
Parent Company
L'Oréal
Category
Personal Care brands- Fragrances
Sector
FMCG
Tagline/ Slogan
48 Hr nonstop protection deodorant
The first anti-perspirant that gives you 48 hr -hour freshness Powered USP with perlite which has 5 times the absorbing power of talc. STP
Segment
Upper middle class and urban markets
Target Group
Upwardly mobile consumer
Positioning
48 Hr nonstop protection SWOT Analysis
1. Two focused ranges for men and women with number of options 2. Incredible humidity absorption capacity 3. Celebrities as brand ambassadors enhance image 4. Strong brand support of Garnier and L'Oréal Strength 5.High differentiation due to power of mineralite
1. Deodrant market is highly competitive and hence limited scope to increase market share Weakness 2. Product is premium hence mostly limited to urban areas
1. Revamp packaging 2.Reposition Product Opportunity 3.Expand in more varieties to make presence felt
1. Cut throat competition 2.Easily imitable Threats 3.Customer retention difficult a new brands launch regularly Competition
1. Revlon's Mitchum aerosol 2.Axe 3.Set wet 4.Denver 5.Nivea Competitors 6.Rexona
doc_122974292.docx
SWOT ANALYSIS OF GARNIER MINERAL DEODORANT
Garnier Mineral Deodorant
Parent Company
L'Oréal
Category
Personal Care brands- Fragrances
Sector
FMCG
Tagline/ Slogan
48 Hr nonstop protection deodorant
The first anti-perspirant that gives you 48 hr -hour freshness Powered USP with perlite which has 5 times the absorbing power of talc. STP
Segment
Upper middle class and urban markets
Target Group
Upwardly mobile consumer
Positioning
48 Hr nonstop protection SWOT Analysis
1. Two focused ranges for men and women with number of options 2. Incredible humidity absorption capacity 3. Celebrities as brand ambassadors enhance image 4. Strong brand support of Garnier and L'Oréal Strength 5.High differentiation due to power of mineralite
1. Deodrant market is highly competitive and hence limited scope to increase market share Weakness 2. Product is premium hence mostly limited to urban areas
1. Revamp packaging 2.Reposition Product Opportunity 3.Expand in more varieties to make presence felt
1. Cut throat competition 2.Easily imitable Threats 3.Customer retention difficult a new brands launch regularly Competition
1. Revlon's Mitchum aerosol 2.Axe 3.Set wet 4.Denver 5.Nivea Competitors 6.Rexona
doc_122974292.docx